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Amazon launches Style Code Live in US
Mar '16
From left: Frankie Grande, Rachel Smith, and Lyndsey Rodrigues hosts of Amazon
From left: Frankie Grande, Rachel Smith, and Lyndsey Rodrigues hosts of Amazon's Style Code Live
Global e-commerce major Amazon has launched its daily, live show titled Style Code Live in the US. The show is dedicated to fashion and beauty, featuring useful tips from style experts and viewers, looks the audience can easily shop, and an interactive viewing experience that includes live chat, Amazon said in a press release.

Style Code Live is a 30-minute show, free to all viewers, and streams weeknights at 9 ET/6 PT at www.amazon.com/stylecodelive. Viewers can also follow Style Code Live for show updates on Instagram, Facebook, Twitter, and Snapchat (StyleCodeLive).

The Style Code Live team is led by hosts Lyndsey Rodrigues, Rachel Smith, and Frankie Grande. Together they bring three unique styles - and one shared style-obsession.

Lyndsey has hosted shows including MTV's Total Request Live and has interviewed a range of film and music stars. Her style code is edgy yet totally approachable. She is influenced by NYC, where there is no wrong answer in fashion. Rachel is a correspondent at ABC News for Good Morning America and Nightline. Her style code is classic and feminine - though she admits to loving a gutsy look and spending her weekends in harem pants. Frankie is a television personality and theatre actor. He is best known for his appearance on CBS's Big Brother 16 and his role in Rock of Ages on Broadway. His style code is glam - inspiring people to step out of the background and into the spotlight.

“I'm so thrilled to be a part of Style Code Live. Live TV is my greatest passion, and to be able to work on such an original and interactive show really is a dream come true,” said host Lyndsey Rodrigues.

“Our customers love fashion, and have wanted a place to keep up with new trends and get expert tips. We created Style Code Live for them, and we are just getting started with this show,” said Munira Rahemtulla, head of Style Code Live.

“Style Code Live gives viewers a first-of-its-kind daily style and entertainment experience. We're live, interactive, and covering the latest trends in fashion and beauty each weeknight - with guest experts, celebrities, and viewer tips,” added Terence Noonan, Style Code Live's Executive Producer. “We are building a community and are super excited for our viewers to be part of it.”

Every weeknight the Style Code Live team and expert guests will help viewers discover products to achieve the looks they want. They will style and model on-trend looks such as print mixing, debate style do's-and-don'ts, and share beauty hacks like how to use a bold red lipstick as concealer. (SH)

Fibre2Fashion News Desk – India

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