French web3 solutions provider Arianee raises €20 mn

With this new round of financing, Arianee is looking to accelerate its international presence by growing its New York office, recruiting new talent and continuing the development of its products and services.

Bpifrance, ISAI, Cygni Labs and Noia Capital, Arianee's existing investors, have renewed their support by participating in this second round. They are joined by Commerce Venture and Motier Ventures, the company said in a statement.

Arianee's platform, built on its open-source protocol, is used in a wide range of industries and by major brands including Paris Fashion Week. The company currently has more than 50 clients and partners (including IBM and the metaverse The Sandbox) in Europe and North America.

The SaaS platform by Arianee allows brands to create enriched NFTs packed with exclusive and unique features (Airdrop claim, CRM, timestamping, transparency, AR, metaverse deployment, etc) and distribute them to audiences, crypto native or not, with seamless consumer journeys, from physical to digital redeem, from claim to drop, free to auction. Its architecture has been built to fit the integration needs of enterprises’ information systems and its end user interface solutions are designed to be fully embedded within each brand's user journeys with white label and SDK options.

“We are thrilled to welcome one of the most influential global investors to our journey and to see our historical partners continue to back us. The structure of the investment in both equity and $ARIA20 token shows how a diverse global range of investors, from Bpifrance to Tiger Global, is willing to invest on open source and SaaS web3 solutions. Web3 is eating the world and we believe brands can leverage this revolution to regain control of their digital presence. We also want to build for each and every user and not just for a minority. This requires robust and seamless tools and interfaces allowing communities to move from one world to another, from physical to digital to immersive,” said Pierre-Nicolas Hurstel, CEO and co-founder Arianee.

“As a web3 pioneer, Arianee has developed innovative solutions that are reinventing customer relationship management. We are excited to support Arianee’s development and believe they are well positioned to become a leading global web3 solution for brands,” said Griffin Schroder from Tiger Global.

Fibre2Fashion News Desk (KD)