The renewal of the partnership and licence agreements continue the successful collaboration between Puma and Ferrari, which first started in 2005, the company said in a press release.
"Since 2005, Puma has had the ambition to be the best brand partner for Scuderia Ferrari. We have celebrated many successes and the passion for Ferrari with millions of tifosi worldwide over the past two decades. I'm very excited that we will further deepen our strong partnership by not only prolonging our partnership but further extending the scope of our collaboration," said Arne Freundt, Puma CEO.
“Our longstanding journey with Puma is a testament to an enduring trust and synergy to continue to embrace new opportunities together,” said Benedetto Vigna, Ferrari chief executive officer. “As leaders in our respective fields, we are ready to support each other, demonstrating an unwavering commitment to offer increasingly engaging experiences for our tifosi and brand lovers.”
Fibre2Fashion News Desk (RR)