Home / Knowledge / News / Fashion / JetSynthesys acquires fashion brand Rudraksh
JetSynthesys acquires fashion brand Rudraksh
05
Nov '15
JetSynthesys Pvt. Ltd., a part of the Navani family-owned JetLine Group of Companies, has announced the acquisition of Pune-based multi designer retailer Rudraksh merging it into its Digital Fashion vertical, it said in a press statement.

Brainchild of Rasika Wakalkar and launched in 2008 in Pune with a franchisee outlet in Vadodara, Rudraksh also operates an online portal www.studiorudraksh.com to target its increasing national audience.

Rudraksh has been a market leader bringing designers and fashion concepts to its consumers across the country. It has especially done commendable work in bringing forth the talent of new and growing designers by providing them better visibility and increasing their reach, with a strong client network.

JetSynthesys will be renewing the identity of Rudraksh as a digital fashion destination through a consumer experience focused on curated mobile content and exclusive commerce combined with an on ground differentiated retail strategy, the release said.

Rasika Wakalkar said, “While I synergise and lead the fashion story now at JetSynthesys, as the President of its fashion vertical, I am positive that we will be able to bring wider reach for our designers in newer markets, give a boost to existing market share snd explore digital technology-first domains in luxury fashion retail besides acquiring clients in virgin markets, online and offline. It's a collaborative effort with our domain expertise, network strength and JetSynthesys' technology advantage and global leverage.”

Vice Chairman and Managing Director, JetSynthesys Rajan Navani said “Considering our focus on building consumer facing digital platforms in the video entertainment and mobile gaming areas, it was only a matter of time that we brought fashion, celebrities, technology and big data analytics together to create the go to curated content and mobile first commerce fashion destination for India, eventually proposing to enter global homes.” (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Moments of EPA signing in Tokyo. Courtesy: Twitter handle of Jean-Claude Juncker

Textiles | On 18th Jul 2018

EU and Japan sign Economic Partnership Agreement

European Union and Japan have signed an Economic Partnership...

Courtesy: Tego

Apparel/Garments | On 18th Jul 2018

Tego plans to expand product range in 2018-19

Tego, a company that creates premium athletic gear for modern...

Courtesy: OrganoClick

Textiles | On 18th Jul 2018

OrganoClick's OrganoTex finish is biodegradable

OrganoClick AB, developer and producer of environment-friendly fibre...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search