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JetSynthesys acquires fashion brand Rudraksh
Nov '15
JetSynthesys Pvt. Ltd., a part of the Navani family-owned JetLine Group of Companies, has announced the acquisition of Pune-based multi designer retailer Rudraksh merging it into its Digital Fashion vertical, it said in a press statement.

Brainchild of Rasika Wakalkar and launched in 2008 in Pune with a franchisee outlet in Vadodara, Rudraksh also operates an online portal www.studiorudraksh.com to target its increasing national audience.

Rudraksh has been a market leader bringing designers and fashion concepts to its consumers across the country. It has especially done commendable work in bringing forth the talent of new and growing designers by providing them better visibility and increasing their reach, with a strong client network.

JetSynthesys will be renewing the identity of Rudraksh as a digital fashion destination through a consumer experience focused on curated mobile content and exclusive commerce combined with an on ground differentiated retail strategy, the release said.

Rasika Wakalkar said, “While I synergise and lead the fashion story now at JetSynthesys, as the President of its fashion vertical, I am positive that we will be able to bring wider reach for our designers in newer markets, give a boost to existing market share snd explore digital technology-first domains in luxury fashion retail besides acquiring clients in virgin markets, online and offline. It's a collaborative effort with our domain expertise, network strength and JetSynthesys' technology advantage and global leverage.”

Vice Chairman and Managing Director, JetSynthesys Rajan Navani said “Considering our focus on building consumer facing digital platforms in the video entertainment and mobile gaming areas, it was only a matter of time that we brought fashion, celebrities, technology and big data analytics together to create the go to curated content and mobile first commerce fashion destination for India, eventually proposing to enter global homes.” (SH)

Fibre2Fashion News Desk – India

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