Home / Knowledge / News / Fashion / LIVA showcases its first saree collection in Kolkata
LIVA showcases its first saree collection in Kolkata
03
May '16
LIVA organised an exclusive fashion show recently in Kolkata showcasing for the first time its saree collection.

Renowned saree brands like Tatwamm, Ashirwaad, Parasmani, Peach and Pink, Sammanita, and Silk India used LIVA fabrics to create collections which were displayed at the fashion show.

HK Agarwal, COO and business head, pulp and fibre business, Aditya Birla Group said, “The saree is by far the largest category of clothing in India, worth approximately Rs 40,000 crore and is growing at 6 per cent CAGR. LIVA is looking forward to partnering leading saree brands and expect 3 million plus sarees every month in the next 2 years.”

Designer Krishna Mehta presented a curated collection of LIVA sarees at the show. She said, “I feel like I am a scientist with creating forms and textures with different fabrics.  And coming across LIVA's new collection of fine fabrics, was very exciting. There is so much that one can do, in the form of textures,  vibrancy in colours, designs, styles of draping, and embroidery. Besides, I use only natural fabrics that breathe and flow like a dream. LIVA is amazing.”

The cellulosic fibres in LIVA sarees offer extreme comfort and are easy to manage. LIVA sarees are available in unique natural blends with cotton, cupro, VFY, silk and linen. (HO)

Aditya Birla Group


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search