Home / Knowledge / News / Fashion / LIVA showcases its first saree collection in Kolkata
LIVA showcases its first saree collection in Kolkata
03
May '16
LIVA organised an exclusive fashion show recently in Kolkata showcasing for the first time its saree collection.

Renowned saree brands like Tatwamm, Ashirwaad, Parasmani, Peach and Pink, Sammanita, and Silk India used LIVA fabrics to create collections which were displayed at the fashion show.

HK Agarwal, COO and business head, pulp and fibre business, Aditya Birla Group said, “The saree is by far the largest category of clothing in India, worth approximately Rs 40,000 crore and is growing at 6 per cent CAGR. LIVA is looking forward to partnering leading saree brands and expect 3 million plus sarees every month in the next 2 years.”

Designer Krishna Mehta presented a curated collection of LIVA sarees at the show. She said, “I feel like I am a scientist with creating forms and textures with different fabrics.  And coming across LIVA's new collection of fine fabrics, was very exciting. There is so much that one can do, in the form of textures,  vibrancy in colours, designs, styles of draping, and embroidery. Besides, I use only natural fabrics that breathe and flow like a dream. LIVA is amazing.”

The cellulosic fibres in LIVA sarees offer extreme comfort and are easy to manage. LIVA sarees are available in unique natural blends with cotton, cupro, VFY, silk and linen. (HO)

Aditya Birla Group

Must ReadView All

Apparel/Garments | On 6th Dec 2016

Alibaba merges Juhuasuan with Tmall.com

In a business reorganisation, aimed at making it easier for merchants ...

Comez 609 B8 machiner. Courtesy: Jakob Muller

Textiles | On 6th Dec 2016

Jakob Müller shows new machines at India ITME

Jakob Müller AG, developer of machineries for the manufacture of...

Courtesy: The Fashion Awards 2016

Fashion | On 6th Dec 2016

Fashion Awards: Alexander McQueen is brand of the year

Alexander McQueen received the brand of the year award at the Fashion ...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search