Dzulkifli Mahmud, CEO of MATRADE and Chairman of MFW 2015 said, "We are happy to have a whole list of exciting initiatives centred around 'youth engagement' this year at MFW 2015 with our biggest being X-Style, a pet project of MATRADE created as a fashion expression for emerging designers and students of fashion schools with Level 1 at Menara MATRADE dedicated to this."
X-Style is a fashion expression creative centre open for use by emerging designers, students at Fashion & Design faculties from universities and colleges around Malaysia and other ASEAN countries to create fashion installations and exhibitions.
Besides X-Sstyle, the Ground Level will feature Facit@Intrade -- the fashion/lifestyle component of MATRADE's trade initiative Intrade (International Trade Malaysia) -- will renew its presence at MFW for a second year. Intrade is a very successful national and international trade fair that has been running for the past 8 years, and last year's introduction of FACIT acted as an industry investment towards fashion and lifestyle as key growth areas for Malaysia. This lifestyle segment of the trade exhibition gives special emphasis to Fashion, Art, Cosmetics, Interior and Textiles.
One of the key components of Facit@Intrade is a dedicated Muslimah fashion pavilion called Modest-Yle. The pavilion will be see a whole list of Muslimah designers, exhibitors with the spotlight on celebrity designers Mizz Nina - The Madeena Shop, Hip Hop performer Altimet - BENUA , Rozita Che Wan - Padusi Couture and Yatt Hamzah - SUCI.
"We will also highlight Malaysia's diverse culture with the inclusiveness of Sabah, Sarawak and Peranakan designs through our designers and exhibitors at Facit@Intrade this year," added.
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