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Vantan Design to hold 'Vantan Tokyo' fashion show at MBFW
28 Nov '11
3 min read
Vantan Design Institute operates a number of schools with the goal of training emerging creators in a wide range of creative fields such as fashion design and styling, hair styling and makeup, interior design, and visual arts. After entering into an agreement on October 21st, 2011 with IMG Fashion, the producer of Mercedes-Benz Fashion Week in New York, Vantan Design Institute will officially take part as a participating collection in Mercedes -Benz Fashion Week at Lincoln Center in February 2012, with a fashion show to be conducted by selected students from the Institute.
The fashion show is being held as a “Vantan Tokyo” event, Vantan Tokyo being a group of events organized by Vantan that help students from the Institute develop as designers. Vantan Tokyo focuses on students who have both creativity and a level of business sense that will fit them to independently develop their own brands in the future. Such students are thus provided with the opportunity to debut with their creations at an early stage of their careers.
Vantan Tokyo exhibitions feature brands by both current students and graduates of the Institute, and have been held three times to date in conjunction with Paris Fashion Week. Vantan Tokyo has overseen the debut of many designers, including Aguri Sagimori, with her eponymous brand, who is the youngest designer ever to make a Tokyo Collection debut, at the age of 22, and Masahiko Maruyama of “nude: masahiko maruyama,” allowing them to expand their field of operations overseas.
Each event has been attended by about 300 people, mainly clothing buyers, members of the press, and fashion business professionals from Spain, the UK, Hong Kong, and around the world. The exhibitions have garnered solid results, with buyers at one of them placing more than 40 orders for the various designs featured.
The Vantan Group understands the pressing need to globalize and to provide students with an education that will allow them to work at the international level as well. Vantan Tokyo events are therefore held to raise what was its mainly domestic-based "real world" design education to a global level.
New York provides a fertile environment for young and emerging designers, and by holding the 4th Vantan Tokyo there in Febuary 2012 as part of Mercedes-Benz Fashion Week, we hope to further assist students who wish to become professional designers by providing them with an opportunity to show their designs to the world as well as a chance to jumpstart their careers.
The fashion show is being held as a “Vantan Tokyo” event, Vantan Tokyo being a group of events organized by Vantan that help students from the Institute develop as designers. Vantan Tokyo focuses on students who have both creativity and a level of business sense that will fit them to independently develop their own brands in the future. Such students are thus provided with the opportunity to debut with their creations at an early stage of their careers.
Vantan Tokyo exhibitions feature brands by both current students and graduates of the Institute, and have been held three times to date in conjunction with Paris Fashion Week. Vantan Tokyo has overseen the debut of many designers, including Aguri Sagimori, with her eponymous brand, who is the youngest designer ever to make a Tokyo Collection debut, at the age of 22, and Masahiko Maruyama of “nude: masahiko maruyama,” allowing them to expand their field of operations overseas.
Each event has been attended by about 300 people, mainly clothing buyers, members of the press, and fashion business professionals from Spain, the UK, Hong Kong, and around the world. The exhibitions have garnered solid results, with buyers at one of them placing more than 40 orders for the various designs featured.
The Vantan Group understands the pressing need to globalize and to provide students with an education that will allow them to work at the international level as well. Vantan Tokyo events are therefore held to raise what was its mainly domestic-based "real world" design education to a global level.
New York provides a fertile environment for young and emerging designers, and by holding the 4th Vantan Tokyo there in Febuary 2012 as part of Mercedes-Benz Fashion Week, we hope to further assist students who wish to become professional designers by providing them with an opportunity to show their designs to the world as well as a chance to jumpstart their careers.
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