Search for the 'Complete Man' begins
Are you the next 'Complete Man' who is caring, sensitive and places a huge premium on relationships? Raymond, the world's largest integrated producers of worsted suiting fabrics and textile and apparel retail major has commenced the search for the 'Complete Man' with the Raymond Model Hunt, interestingly on the social digital media platform.
The Raymond Model Hunt, which premiered exclusively on Facebook as a tribute to the new-age social media friendly Indian male, has already attracted more than 50,000 fans and several hundreds of nominations. The last date for submission of entries is April 10, 2012. Aspirants can upload photographs as well as videos.
The regional shortlists will begin in the next phase and the grand finale will crown the new Raymond Complete Man. The new face of the brand will feature in multimedia advertising campaigns of Raymond, and have the unique opportunity of being a part of the memorable and timeless history of the brand.
Mr. Rakesh Pandey, President – Retail and Business Development of Raymond Limited said, “The Raymond Model Hunt is an opportunity of a lifetime for models! Trust, Excellence and Quality - these are some of the abiding values that have been associated with the Raymond brand over the years. Even as our products evolve with the times, the brand still caters to the different faces of 'The Complete Man'.- a man who is caring, sensitive and places a huge premium on relationships. As we now search for the model who will be the face of Raymond, the response thus far to the campaign has been very encouraging.”
The Raymond Complete Man crown has redefined the careers of several Indian models such as Keith Sequeira, Parvesh Rana, Rajniesh Duggal, Deepak Bajwa, Inder Bajwa and Anuj Sachdev, who have climbed the peaks of popularity in the world of fashion and films.
In fact, the Raymond Model Hunt Facebook page offers several friendly grooming tips to fans for being the 'Complete Man'. Here are a few examples of the same – “When looking for a perfect picture, don't always look straight at the camera. Instead, use a variety of head and eye positions to pump up that confidence.”; “Match your tie to your clothing, not your clothing to your tie. Select neckties that are of the right proportion for your body and are of a color and pattern that works well with your shirts and suits.”; “The styles of cufflinks available today are endless, the more traditional and basic the design, the more conservative the look! So try out all the new designs of Cufflinks & indulge yourself with a classy look.”
The Raymond Model Hunt Facebook page also gives pearls of wisdom commonly associated with the Raymond Complete Man – “Worry is like a rocking chair. It gives you something to do but it does not get you anywhere. So kick-out all your worries & celebrate a fresh new day!”; “Luck is where the crossroads of Opportunity and Preparation meet. Boost up your confidence levels & have a great Day!”; “When we see a natural style, we are astonished and charmed; so be yourself & keep your confidence high. Have a great Week Ahead!”; and “The proper clothes in the proper places are the true definition of style. So what's your style like? Nothing prevents one from appearing natural as the desire to appear natural.”