Australian model Miranda Kerr is taking over from her predecessor Kate Moss and will be the new MANGO ambassador for the Spring/Summer 2013 campaign.
Born in Sydney on 20 April 1983, she made her debut in the fashion world at the age of just 13. Considered a fashion icon, she has modelled on the most important catwalks worldwide and in late 2006 she got the job of angel for lingerie brand Victoria’s Secret. She has also been the face of many brands including Maybelline New York and Levi’s, and has appeared on the cover of major fashion magazines.
She married British actor Orlando Bloom, the father of her son Flynn, in 2010 and is currently regarded as one of the most attractive women in the world, with People magazine also including her on the 2012 best dressed list.
During the shoot for our advertising campaign, which took place in New York in mid November, the model said: I am delighted to be collaborating with MANGO for the Spring/Summer 2013 season. We had a great time shooting the campaign and it was very easy working with the entire team.
What’s more, MANGO is a brand that I love. You always find the perfect garment for every occasion! Photographers Inez van Lamsweerde and Vinoodh Matadin were in charge of the photo shoot. The excellent team also included stylist Géraldine Saglio, make-up artist Lisa Butler and hairdresser Christiaan Houtenbos.
Once again this season the brand will opt for a communication strategy with a strong presence on television and billboards, and in printed press, magazines and online media.
Since its creation MANGO has chosen famous faces for its advertising campaigns. Models and actresses as important as Kate Moss, Isabeli Fontana, Scarlett Johansson, Penélope Cruz, Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre, Claudia Schiffer, Christy Turlington and Diane Kruger have also been faces of the brand.