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Pantone begins digital subscription service for designers
19
Apr '13
Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, announced PANTONEVIEW.com, a digital subscription service devoted solely to color. Catering to designers across all areas of design, PANTONEVIEW.com features visual inspiration, critical color direction and a global perspective on color from the world's leading experts, enabling users to make more informed decisions and perfect their color strategy. With a focus on what's really important, PANTONEVIEW.com provides both macro and local views on key color stories, including insight and analysis on how color is breaking across different industries and geographies worldwide.

Ideal for creatives around the globe — from students and independent designers to businesses of all sizes and large corporations — the service zeros in on the color zeitgeist and features comprehensive color direction, market validation and the psychology behind color trends. PANTONEVIEW.com includes forecasting and orientation where key color direction is mapped out six to 12 months ahead of the season, in addition to reporting and analysis as the season progresses, in order to provide color confirmation and any new color updates. The site will also feature topical color news and live events where subscribers can hear directly from a variety of PANTONEVIEW.com's global color experts.

"Color is the single most powerful communication tool, influencing 50 to 85 percent of ideas and product purchase decisions. With consumers looking at color more holistically, color has become the catalyst of cross-design thinking and the connector across all areas of design," explained Laurie Pressman, vice president of the Pantone Color Institute¨. "Offering an affordable digital service like PANTONEVIEW.com — which will be continually updated with valuable color insights and unique color perspectives across geographies and industries — will enable our users to stay on top of the latest color information and gain the actionable color intelligence they need to make more informed color decisions."

PANTONEVIEW.com Editor in Chief David Shah, a longstanding partner of Pantone, color consultant to major worldwide brands and publisher of Metropolitan Publishing BV, which includes Textile View, View2, Viewpoint and PANTONE VIEW Colour Planner, brings 30 years of color forecasting expertise to the service.

"PANTONEVIEW.com is not another trend or fashion site. It's all about creating a panel of global experts that spans different disciplines, but is united by its desire to speak the common language of color. We all take color for granted, but it is a complex issue that can involve high financial risk. And, that is truer now than ever before," said Shah. "There's a lot of uncertainty and that's what PANTONEVIEW.com helps to solve. We are color experts across industries who can provide advice, clarification and confirmation on all things color."


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