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Visitors from Europe rise at Tissu Premier & Collections
18
Jun '13
Visitor turnout remained high at Fast Fashion Lille June 2013, with a total of 4917 visitors, 61% at Tissu Premier and 39% at Collections, despite the tough economic climate and disappointing weather.

The dates of this Lille textiles and fashion event are now fixed points in the calendar and are ideal for buyers and overstretched collection managers who are constantly on the lookout for new products and the latest fashion news and market forecasts.

The fashion forums, the RECYCLING competition for students from northern Europe in partnership with Eco TLC, and the talks, which were particularly popular, demonstrated the show’s awareness of retail’s new challenges, confronted with better informed consumers demanding traceability, quality and value for money.

In response these challenges, both shows have expanded their offer by welcoming exhibitors from new countries, including Portugal, Italy, Morocco, Tunisia and Turkey. The event, with its focus on Real Fashion retail, now offers a comprehensive range of short, medium and longterm solutions, from fabrics and supplies to co-contracting/subcontracting (new this year) and finished white-label products.

Fast Fashion Lille has become the essential meeting place for leading fast-fashion retailers from all over Europe and their local sourcing partners.

Highlights of Fast Fashion Lille June 2013

More international visitors

A + 7% increase in international visitors (who now account for 34% of the total) is the result of the show’s publicity campaign, which has been particularly successful in northern Europe. 32% of these visitors came in search of responsive new suppliers and came largely from:

- Belgium
- Netherlands
- UK
- Italy and Spain

Our publicity campaign in Eastern Europe is also beginning to bear fruit, with visitors from Russia and Poland in attendance. Fast Fashion Lille is still a predominantly northern event.

As well as a large number of visitors from neighbouring northern countries, 59% of French visitors were from the Nord-Pas de Calais region, followed by 21% from the Paris region, 6% from western France and 5% from the Rhône-Alpes region.

Who visited?

32% were buyers, 24% were designers, 21% were senior managers.

What did they come for?

24% came mainly to browse, 23% came mainly to meet their suppliers, 17% came for the talks and 4% came to follow-up orders.

Fast Fashion Lille


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