Stylecracker Hood creativity overwhelms LFW evening

19 Mar '14

3 min read

Hosted by the Stylecracker Hood, the second edition of the event took place at the Pavilion, during Lakmé Fashion Week Summer/Resort 2014.

Stylecracker Hood, a live stylist unit comprising young talent that puts together a platform of style covering, everything from a wardrobe full of labels, hair and makeup, brought out the final designer look.

A group of around 15 energetic youth, who were part of the team presented to the audience, which consisted of students, special services brought by the Stylecracker team.

The team created an upbeat atmosphere with loud pumping music and colour coded decor, with the concept of four city booths, namely #DressMeHongKong, #DressMeNewYork, #DressMeParis and #DressMeGoa.

The idea behind it was to fill in a personality quiz which the stylist unit would evaluate and send the participants to a booth that perfectly matched their personality. They displayed a one-stop destination to get the complete customized designer look created in a short span of time.

The garments were sourced personally by Stylecracker Hood from several designers and high fashion stores. While #DressMeGoa had everything that had a resort and comfortable vibe to it, #DressMeNewYork had an eclectic mix of sequins and fitted silhouettes that were high on the style quotient. #DressMeParis had dreamy lacy dresses and flowing skirts, reminding one of what it was to be in love with a city. #DressMeHongKong gave an urban touch to its garments that were perfect for the streets filled with lights.

The team helped put their designer looks together near the changing rooms. A Lakmé hair and makeup expert unit was also present giving special attention to their customers who would require a certain look with their outfit enhancing their personalities and complexions.

The hair was styled according to the look - everything from fishtails, messy buns to wavy curls were created during the styling process. Young men were not ignored either, leaving them with new hairstyles to flaunt at the exit. Plenty of accessories such as jewellery, shoes and bags that suited the city booth were also offered for a trial.

The team picked out their favourite looks off the runaway and personally showed different ways to wear it. The makeup ideas made everyone look their best and runway ready. Photographers clicked beautiful shots of the new looks, against a backdrop that mentioned which city the look was made for.

The pictures clicked will be shared on the Stylecracker instagram, twitter and Facebook account. The overall outcome was to make everyone feel like a star for a few moments.

The event organised by Stylecracker Hood proved to be a huge success at Lakmé Fashion Week Summer/Resort 2014, leaving everyone with a photographic memory of what it felt like to look their stylish best.

Lakmé Fashion Week

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