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Key global fashion industry players design for Born Free
22
Apr '14
Key global fashion industry players like Alberta Ferretti, Alexander McQueen, Carolina Herrera, Celine, Chloe, DKNY, Diane von Furstenberg, Isabel Marant, J Crew, Marchesa, Marni, Prada, Rachel Roy, Stella McCartney, Tori Burch, Vera Wang and Versace have joined hands for a noble cause.
 
The designers are set to create exclusive pieces for the New York City-based charity Born Free, a private sector-led initiative with the goal to end the transmission of HIV from mothers to their children by December 31, 2015.
 
Slated to be available at the online boutique Shopbop from April 23, 2014 onwards, one of the clothing ranges features a cute collection of identical mother-daughter dresses, designed by the 40-year-old English businesswoman-cum-fashion designer Victoria Beckham.
 
The former Spice Girl announced on her Twitter page about the new adult and kidswear range, “Honoured to design mother/daughter dresses to support @BornFreeAfrica, available on @shopbop starting April 23rd x vb.”
 
In addition to the above mentioned designers, the exclusive clothing line for the AIDS eradicating initiative will also include women’s and children’s fashion clothing and accessories from Brazilian catwalk model Gisele Bündchen.
 
Launched in 2000, Shopbop specializes in designer apparel and accessory collections for the contemporary chic urban women.
 
Born Free invests people, time and business acumen to significantly accelerate the pace towards a generation born HIV-free in the African countries. 
 

Fibre2fashion News Desk - India


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