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Marchesa Voyage debuts runway-inspired line for ShopStyle
17
Sep '14
Marchesa Voyage for ShopStyle
Marchesa Voyage for ShopStyle
Marchesa Voyage, the lower-priced diffusion line from the American high end womenswear brand Marchesa, has created a new six-piece capsule collection in partnership with the social shopping website ShopStyle.

The exclusive tailored limited-edition range, which also marks the e-commerce site’s foray into designer collaborations, is inspired by global travel mixed with hints of bohemian luxe.

Designed by Marchesa brand founders Georgina Chapman and Keren Craig, the runway-inspired line includes an embroidered moto jacket, a feather print denim shirt and pants combo, a blue knit zip dress, a parrot red pleated top and a printed scarf.

Melissa Davis, the EVP of ShopStyle said in a statement, “As we continue to evolve and expand ShopStyle, we look to partner with brands that resonate and excite our audience, partners we found in Keren Craig and Georgina Chapman of Marchesa Voyage. Together, we wanted to capture the essence of their designs with an exclusive collection that taps into a sophisticated use of tailoring, rare embellishments, and unique textiles, bringing runway-inspired style to everyday life.”

“When we launched Marchesa Voyage last year, our goal was to capture the spirit of glamour and elegance of Marchesa, just in a more relaxed way that made sense for everyday wear. We have infused the line with our signature design elements like custom prints and unique embellishments. Marchesa Voyage is inspired by our travels and this exclusive collection we designed for ShopStyle is perfect for a global-minded woman who embodies a glamorous, relaxed spirit,” said the designer duo behind the womenswear label.

Founded in 2013, Marchesa Voyage is an accessible contemporary ready-to-wear line of clothing. The brand is sold at premium retailers such as Saks Fifth Avenue, Neiman Marcus, Shopbop and top specialty stores globally.

Launched in 2004, headquartered in New York, Marchesa designs are being favoured by red carpet celebrities like Penélope Cruz, Blake Lively, Jennifer Lopez, Kate Hudson, Cameron Diaz and Selena Gomez.

Started in 2006, ShopStyle is a digital fashion shopping platform for shoppers between 18 to 45 years of age. The firm specializes in a range of fashion clothing, swimwear and wedding attires for women, men and children. The company is owned by PopSugar, which is an international women’s lifestyle brand focused on media, commerce and technology. (PB)

Fibre2fashion News Desk - India


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