Puma's multiple sources-inspired SS lifestyle collection

21 Mar '15

2 min read

Sportswear brand Puma has introduced several new styles in its Spring-Summer 2015 lifestyle collection, inspired from multiple sources including the label’s archived iconic styles, heritage and major collaborative ventures with key global brands.

Celebrating its rich tennis legacy, the label’s tradition-meets-sporty Tennis Collection draws inspiration from legendary players like Boris Becker. The range features classy Becker T-shirts and some vintage varsity inspired, washed out fabric made pieces with stripes, grids and college-influenced graphics.

Commemorating its 10th anniversary with sports car Ferrari, the Puma Ferrari Anniversary collection comprises elegant designs, classic silhouettes with performance-driven lightweight materials. Meant for motorsport enthusiasts, the Mobium Elite Speed Ferrari shoe is replete with Mobium band, expansion pods, and windlass chassis along with the 10th anniversary logo.

Known for its clear rubber cells and collapsing and rebounding features for cushioning, stability, motion control and double-takes, the Trinomic trainers for the season comes with the Trinomic Plus XT1 technology, a more refined version of the introductory Puma XT. For women this line extends to new feminine colours. Also making a comeback is the Trinomic Slipstream File, a high-collared sneaker with rip-roaring swagger and colossal styles.

Puma's SS15 also introduces a select range of cutting-edge collaborations with influential streetwear labels such as House of Hackney, BWGH and Vashtie. (PB)

Fibre2fashion News Desk - India

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