Japanese brand to re-enter domestic markets

16 Jan '08

2 min read

In exile for more than a decade from Thailand, Naris is finally making a comeback into the domestic markets through Mistine.

Naris, was known to be one of the three largest direct-sale skin-care brands of Japan before it disappeared from the market scenario. However, Mistine network is lending a helping hand to distribute its product in the first quarter of 2008.

The brand will essentially target high end consumers since the purchasing power is yet to improve. Nonetheless, an expected gain of 240 million baht in sales from Naris brand may be procured in this year.

Naris will also market its product in China, Taiwan, Hong Kong and South Korea. Besides, nearly 20 percent of the people switched their preference to Mistine last year because of economic slowdown and this trend is likely to be continued this year as well.

Sales of Mistine last year, stood at 6.7 billion baht, up 10 percent from the previous year and in spite of economic slow down, its sales were 3 percent higher than its earlier projection.

Sales of Mistine are expected to increase by 10 percent from last year to 7.3 billion baht and exports may see a rise of 50 percent to save 360 million baht.

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