Home / Knowledge / News / Fashion / Ashworth to launch new technical outerwear line in 2008
Ashworth to launch new technical outerwear line in 2008
17
Jan '08
Ashworth Inc a leading designer of golf-inspired lifestyle sportswear announced the acquisition of the Sun Ice and Sunice trademarks from Fletcher Leisure Group Inc (“FLG”).

The Company expects to launch a new golf-related technical outerwear line during 2008 under this brand in the United States, the United Kingdom, Ireland and Europe.

Ashworth established a wholly-owned subsidiary, Sunice Holdings Inc, which will own the Sun Ice and Sunice trademarks and be entirely focused on the new technical outerwear line.

The product line will be concurrently marketed by the Company's existing sales and marketing team dedicated to Ashworth-branded apparel.

FLG will provide design services for Sunice Holdings Inc and facilitate sourcing relationships for the new outerwear line.

The purchase price for the trademarks consists primarily of participation in the future EBITDA of Sunice Holdings Inc.

Edward J. Fadel, President of Ashworth Inc who will oversee all operational aspects of Sunice Holdings Inc commented on the acquisition, “The recognized strength of the Sun Ice brand in technical outwear complements our existing strength in Ashworth golf-inspired apparel, offering significant cross-selling opportunities and anticipated penetration of new accounts for both brands.

The Sun Ice line should also leverage Ashworth's existing sales and distribution infrastructure by enabling the concurrent marketing of two high quality, complementary product lines and expanding our overall base of sales.”

Allan H. Fletcher, Chief Executive Officer of Ashworth Inc commented “The relationships and outerwear expertise acquired in this transaction will also promote improvements to the Callaway Golf apparel outerwear product line and further strengthen the Company's position in the golf market.”

Ashworth Inc


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search