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Donnan Martin as President of dELiA*s brand
29
Jan '08
dELiA*s Inc, a direct marketing and retail company comprised of three lifestyle brands--dELiA*s, Alloy, CCS--primarily targeting consumers between the ages of 12 and 19, announced that Michele Donnan Martin has joined the Company as President, dELiA*s Brand, to lead product design and merchandising for the dELiA*s Retail and Direct-to-Consumer divisions. Ms. Martin will report to the Company's Chief Executive Officer, Robert Bernard.

Ms. Martin brings extensive merchandising and design experience to dELiA*s. From 1992 through 1999, Ms. Martin was Vice President, GMM of women's and girls' clothing at Abercrombie & Fitch and was instrumental in the successful launch and evolution of that brand.

Prior to Abercrombie, Ms. Martin held various merchandising positions at J.Crew and Macy's. Most recently, Ms. Martin led product design and development for Martin & Osa, a brand that is part of American Eagle Outfitters, Inc.

Rob Bernard, Chief Executive Officer of dELiA*s, commented, "Michele is one of the true merchant talents in our industry, and I'm thrilled to have her join us to head the dELiA*s brand team--Retail, Catalog and Web. We expect Michele's leadership, creativity and experience in brand building to accelerate the progress we have made in establishing our brand and pursuing our multi-channel growth strategy.

We believe her expertise, together with the other personnel changes we made this quarter, will enable us to improve our fashion content and execution, as well as continue the momentum with which we entered the Holiday season."

Michele Donnan Martin commented, "I believe there is a significant and vibrant segment in the market that is not being served adequately by any of the current nationwide juniors retailers, and I couldn't be more excited about joining dELiA*s at this time."

dELiA*s Inc


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