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Nikeplus to be official destination for Nike+ Human Race
02
May '08
Nike announced the Nike+ Human Race, the world's biggest one day running event ever, offering runners across the globe the chance to compete together on August 31, 2008. The 10k event will span multiple continents and cover 25 cities, including LA, New York, London, Madrid, Paris, Istanbul, Melbourne, Shanghai, São Paulo and Vancouver. Following races in each city, participants will be treated to an exclusive music concert featuring one of today's top artists.

Runners everywhere can join by visiting nikeplus.com to “Save A Spot” in their city of choice; registration officially opens on June 2. Runners outside of the 25 race cities can also still participate and run in their hometown by using Nike+. With Nike+ iPod and Nike+ Sport Band, runners can track their miles and sync.

“The Nike+ Human Race is about inspiring and connecting a million runners worldwide,” said Trevor Edwards, Nike Vice President for Brand and Category Management. “We're offering runners new ways to compete and race, courses through legendary landmarks, each ending with a headlining musical act. It's an unprecedented way for us to bring an entirely new running experience to consumers around the globe.”

Each city's race will start on the same day, with the first race kicking off in Taipei and the last ending in LA. Race courses take runners by famous landmarks such as the famed LA Coliseum, Taipei 101 (the world's tallest building), Mexico City's historic center and the Puerta del Sol in Madrid. Istanbul's race course will span the city's famous Bosphorus Bridge, closing it to car traffic to literally allow participants to run from Europe to Asia and back again.


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