Badgley Mischka - Zalemark team designs a hit at Couture Show

03 Jun '08

2 min read

Novori Inc a leading online interactive retailer of fine diamond engagement rings and jewelry -- is pleased to announce, pursuant to the upcoming merger with Zalemark Inc., that the new Badgley Mischka line unveiled at the Couture Show in Las Vegas, NV was very well received with open arms by all.

The introduction of the line culminated in an organized cocktail party on Saturday, May 31 at the Wynn Hotel, with the famous designer duo in attendance, where several models showed off the Bridal Dress Collection along with hundreds of thousands of dollars worth of the Badgley Mischka bridal jewelry line.

Steven Zale, Director of Novori Inc and CEO of Zalemark Inc, as quoted by Rapaport News stated, "Badgley Mischka, which is the famous design house and design team of Mark and James is probably one of the greatest synergy branding relationships to come out in a long time. Badgley Mischka, which is most well renowned and famous for their bridal gowns, has not had a bridal jewelry line."

Rob Caldwell, Director of Public Relations for Badgley Mischka stated, "We are so excited about this -- this is Badgley Mischka's first foray into fine jewelry. We do have a costume jewelry collection, but customer demand for fine jewelry has been overwhelming.

Mark Badgley and James Mischka really got their start with evening gowns, and the company and their names are really synonymous with glamour, old Hollywood, vintage, classic gorgeousness on the red carpet -- and from that, really a lot of women that were wearing these very expensive gowns said, 'Oh, I would love to have this gown in white or ivory or candlelight for my wedding!'

"So that is where the Badgley Mischka Bridal Collection came from. And from that, the brides were saying, 'I would love to have a Badgley Mischka diamond to go with my wedding gown!'"

Novori Inc

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