Home / Knowledge / News / Fashion / Brighton to donate 73,000 pairs of shoes to Soles4Souls
Brighton to donate 73,000 pairs of shoes to Soles4Souls
21
Jun '08
Thanks to the generosity of customers and the concerted efforts of hundreds of dedicated sales associates, Brighton Collectibles stores across America collected a record 73,163 pairs of gently worn shoes in a single month.

The shoes will be donated to Soles4Souls, the international charity dedicated to providing footwear to people in need.

Sales associates at 125 Brighton stores far exceeded the company's goal of collecting 50,000 pair of shoes, and set a Soles4Souls retail record.

They accomplished this by partnering with local community organizations and businesses to spread the word about the shoe drive.

Although the store partners went above and beyond to make this shoe drive a huge success, it was only possible through the generosity of thousands of customers who took the time to make a donation to those who are less fortunate.

Wayne Elsey, Soles4Souls Founder and CEO, said the shoes donated by Brighton customers will really make a difference in the lives of those who receive them.

"The gift of shoes can be such a powerful thing. Often we don't realize how many people both at home and abroad are without even a single pair of shoes," he said.

More than 300 million children in the world have never owned a single pair of shoes. Yet, last year alone, the same number of shoes were thrown away in American landfills.

This is the second year in a row that Brighton has partnered with Soles4Souls. Based in Nashville, Tennessee, Soles4Souls has to date donated more than 3 million pairs of shoes to people in over 60 countries on five continents through donations from footwear companies, retailers, churches, nonprofit ministries, civic groups, schools and individuals.

Giving back is a tradition at Brighton, and the company has been fortunate to be able to help communities across the United States and around the world.

Brighton has donated more than $2.6 million to breast cancer charities through the sale of limited-edition Power of Pink jewelry, and more than $1.1 million to the American Heart Association's Go Red for Women campaign to protect women from heart disease.

In July, Brighton will be selling Kazuri bead jewelry to support disadvantaged women in Kenya, Africa and to raise money to build water wells in their area.

Known for excellent quality and a broad-ranging assortment of finely crafted accessories, Brighton produces handbags, footwear, belts, jewelry, small leather essentials, eyewear, luggage, fragrances, and gifts.

Soles4Souls


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Top executives
Textile industry

GST has levelled the playing field to an extent

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Urmil Arya

Sushila International, a well established textile organisation established ...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search