Home / Knowledge / News / Fashion / Puma joins superstars as Official Sponsor of Gumball 3000
Puma joins superstars as Official Sponsor of Gumball 3000
01
Aug '08
PUMA fuses the influences of sport, fashion and lifestyle, on and off the race track, and this August is no different, as PUMA steps up to the starting line as official sponsor of the Gumball 3000 Rally.

A leader in motorsport, PUMA will partner with the Gumball 3000 Rally the around-the-world, 3,000 mile, eight-day lifestyle event, featuring the most amazing cars driven by film stars, musicians, athletes, billionaires and motorsport enthusiasts.

PUMA will join Gumball 3000 on the starting grid in San Francisco on August 9th, stopping off for exclusive parties in Los Angeles, San Diego and Las Vegas.

From Las Vegas the Gumball Rally continues to Pyongyang, North Korea and crosses the finish line 8 days later in Beijing, China on August 16th.

PUMA entered the Motorsport category 10 years ago and is a leader in the sport as the official supplier to top motorsport racing teams and drivers in Formula 1, NASACR and MotoGP.

The brand's credibility in the sport and ability mix lifestyle and fashion into the event made Gumball 3000 a natural fit, especially given the global event's appeal for adventure, fast cars, style and most importantly, fun.

In addition to event sponsorship, PUMA teamed up with bespoke car manufacturer LSE Design Ltd who have entered their new LSE Sport Coupe into the rally.

Driving the new LSE Sport Coupe will be different celebrity drivers, managed by celebrity motorsport club Trackstar-Racing. The PUMA/LSE Design/Trackstar-Racing team will be outfitted in exclusive PUMA Pit Crew team jerseys.

Adding to the excitement of Gumball 3000's activities, each of the 120 cars will feature prominent PUMA branding, including the iconic PUMA Cat logo and signature formstripe, as part of the Official Gumball 3000 Sticker Kit.

Each driver will receive a custom PUMA + Gumball Special Edition Speed Cat sneaker, inspired by PUMA's original motorsport performance shoes, featuring a Gumball branded footbed and gold-tipped laces.

PUMA also designed the Limited Edition PUMA Gumball T-shirt, featuring a racing seatbelt harness design in gold foil for the drivers and crew.

As the official sponsor, PUMA will sell PUMA and Gumball merchandise at The PUMA Mobile Unit at the event's launch city, San Francisco.

The PUMA Mobile Unit is a stand-alone PUMA module retail store designed by PUMA and is a converted 20-foot shipping container.

The PUMA Concept Stores in San Francisco, Los Angeles, San Diego and Las Vegas will activate in-store promotions during the event's visit in each city.

PUMA


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Urmil Arya

Sushila International, a well established textile organisation established ...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search