Home / Knowledge / News / Fashion / adidas enjoys success at Beijing Olympic Games
adidas enjoys success at Beijing Olympic Games
25
Aug '08
"The Olympic Games in Beijing were a huge success for adidas - both in China and around the world," said Erich Stamminger, President of the adidas brand in Beijing. "We were clearly the leading brand in terms of visibility across all sports during the Games. We provided first-class service and exciting products that were especially made for Beijing.

We also made our mark in communication with our campaign 'Together in 2008 - Impossible is Nothing' that won the first ever Golden Lion for China at the Cannes Festival. So the Olympic Games in Beijing brought us another giant step closer to our mission to be the leading sports brand in the world."

As Official Sportswear Partner of the Beijing 2008 Olympic Games, adidas supplied more than 3 million products to federations, volunteers, officials and others. By outfitting 16 National Olympic Committees, including the most successful nation, China, plus three other Top Six ranked Olympic Teams, Great Britain, Germany and Australia, adidas underlined its position as the true Olympic brand. In total, more than 3,000 athletes competed in adidas products and adidas provided products for 27 out of the 28 Olympic sports.

Among the successful adidas athletes who won Olympic Gold were pole vault world record holder Yelena Isinbayeva (Russia), double Olympic swimming champion Britta Steffen (Germany), Britain's cycling sprint sensation Chris Hoy, US gymnast Shawn Johnson, 110m hurdler Dayron Robles (Cuba), Italian fencing legend Maria Valentina Vezzali, Norwegian javelin champion Andreas Thorkildson, footballer Lionel Messi from Argentina and judo champion Xian Dongmei (China).

"We already used the UEFA EURO 2008 in Austria and Switzerland to grow our football leadership and now we demonstrated at the Olympic Games again that we are the brand that is at the core of sports.

With the platform of the Beijing 2008 Olympic Games brand adidas has become market leader in China in terms of revenues, market share and brand perception," Erich Stamminger added. "Our Olympic journey will continue as we have already started to prepare for the London 2012 Olympic Games where adidas will again be Official Sportswear Partner."

In terms of revenues, adidas Group sales in China increased over 60% on a currency-neutral basis in the first half of 2008. Based on this growth, China will become the second-largest market for the adidas Group after the USA by the end of this year.

"We are well on track to reach our sales target of more than EUR 1 billion for the adidas Group in China by 2010," stated Herbert Hainer, CEO and Chairman of the adidas Group. "These successful Olympic Games in Beijing will leave a legacy for sport in China and for all brands of our Group. Therefore, I am convinced that we will continue to achieve dynamic growth in this market for the years to come."

adidas Group


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search