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Stylists can conceive their trends à la carte!
02
Sep '08
For its 26th edition which will take place between Tuesday 23rd and Friday 26th September in Hall 3 of the Paris Nord-Villepinte Exhibition Centre, ModAmont, the fair which now belongs to Tarsus group and Première Vision SA, will include more than 300 exhibitors.

From the total of 303 exhibitors present, 233 of them or 75% are from overseas. Italy remains the country with the greatest representation, with 125 companies, then France (70), Spain (27) and Germany (25). 24 new exhibitors have been chosen by the Selection Committee, and will be present at this edition of the fair.

This growth confirms ModAmont as the leading fair in Trimming and Supplies for the Fashion and Design market. The next session will present the Autumn-Winter 09/10 collections with an even richer and renewed range of buttons, metal and plastic accessories (buckles, fasteners, press-studs etc), textile accessories (ribbons, bias, braids, woven labels etc), without forgetting lace and embroidery, ornaments (feathers, leather and fur, badges, rhinestones, beads etc) but also functional items such as shoulder pads, zip and hook-and-loop tapes and finally packaging (boxes, bags, ribbons, hangers, suit covers etc) Trimming and supplies for the clothing sector but also for leather goods and footwear, lingerie, jewellery and even decoration, packaging and design.

This is the depth and the strength of ModAmont: a varied range addressing all the components of the fashion sector.

“Detail makes the difference”: the fair's new leitmotiv which firmly establishes the accessory as an element which differentiates and adds value to the finished product.

This message is illustrated by the fair's new communication campaign, a feminine, elegant, fashionable, and somewhat provocative visual.

This renewed image is accompanied by a new logo, whose more modern design reinforces the fair's creative values. As a result, ModAmont has dropped its apostrophe, to make the brand more internationally appealing.

Another change for this coming session: the fashion information is reworked to better meet the expectations of exhibitors and visitors.

The trend book returns to its original structure with a single document for the colour palette and the styling/materials trends.

The format changes so that it becomes a real working tool for stylists with its system of cards. Each material focus, each colour, can be separated, mixed.

Stylists can conceive their trends à la carte! The fashion information will be distributed differently throughout the fair to make it easier for visitors to read this season's information.

The Inspirations, Trims Studio and Blue Factory forums disappear to be replaced by DISPLAY, the general forum.

This new area, located at the heart of the fair, will present the men's and women's trends for all the ready-to wear sectors. Its scenography will combine asymmetry and be multi-sensory for a new approach to colours and trends.


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