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Interselection trade fair ends on positive note
08
Nov '08
The Interselection trade fair was positive, considering the current economic situation. The 6573 visitors were 0.5% more than in November 2007. The date and place change gave buyers a new enthusiasm. It confirms that buyers maintained their budgets for reactive fashion.

The welcoming atmosphere was ideal for contacts and gave a forward thrust to the overall mood. In the image of companies like Carling who made news by proposing events on their stand: open bar, fashion shows, a positive, lucrative method for the most dynamic companies.

Exhibitors were satisfied, the climate was axed on business. They worked at the same rhythm as in previous seasons, with the 2nd day being especially strong. 'Ready-to-Wear' exhibitors had more trend-seeking visitors than the 'Accessories' area.

This is surprising, considering the accessory explosion with consumers who succumb easily to these ' plus' items that offer style and appeal. Perhaps a beginning of stability for accessories!. As for new exhibitors, they were thrilled and many have confirmed their participation next season!

On-line rebooking has been positive, 70% of exhibitors have already confirmed and validated their stand for next April. Though orders were perhaps more spread out, long-term buying budgets remain unchanged and even increased for fashion in real time.

Among visitors to Interselection and Fatex:
C&A, Kik Textilien, PMD Moden, Orsay, Cassis, Cora, Damart, Paprika, Premaman, Al Campo, Friday's Project, Musgo, Venca, 3 Suisses, Afibel, Armand Thiery, Bizzbee, BCBG Max Azria, Brice, Cacharel, Carrefour, Celio, Chanel, Cotelac, Devernois, Groupe Etam, Kiabi, Jennyfer, Maje, Moa, La Redoute, Morgan, Sinequanone, Benetton, Preca Brummel, M&S Mode, Tesco and a host of others.

French buyers at the fair represented 70% of buyers. The trade fair attracted specialty chains, retailers, department and discount stores and specialty mass market while Mail Order and hyper/super market visitors from France and internationally dropped slightly.

On the international level, 30% of visitors, we noted an increase from the following countries: Germany, Spain, Finland, Ireland, Portugal, Russia and a slight drop from the following countries: Greece, Italy (despite the arrival of Benetton for the first time), United Kingdom (despite the arrival of Tesco for the first time), Belgium, The Netherlands, Poland.

Department stores came to 'buy', take the market pulse and be able to continue offering quality fashion at low prices. Key pieces announced for Summer 09 included Tunics and floral or paisley prints, plus the continuation of jumpsuits and folklore looks.

The ' international buyers ' operation - held again by the organization to invite buyers who never came or have not come for several seasons - confirms its impact: buyers have agreed to return to Interselection next season on their own initiative, having been seduced by the fair's changes and efforts to meet their expectations.

Russian buyers (Arabella, Edelweys) were pleasantly surprised to discover that Interselection met their expectations and asked to receive information on exhibition.

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