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Lancome introduces 'Oscillation Mascara'
Jan '09
Lancôme- the Mascara Pioneer has offered women the best of science and cutting edge technology to magnify the beauty of their eyes.

Innovation after innovation, today Lancôme advances its unrivalled expertise even further. The rose emblem brand invents a new experience, a brand new beauty technique, and reveals a revolutionary vision of lash make up with the first power mascara by micro Oscillation.

Resulting from four years of research, this multi patented pioneering mascara, is equipped with the latest high tech oscillatory system for a complete and unprecedented make up result, and for all types of lashes: an infinitely extended lash fringe of endless, reshaped lashes.

The longitudinal micro oscillation system of the power mascara performs no less than 7000 vibrations per minute for perfect formula application, perfect 360degree coating around each and every lash.

Micro Oscillation is activated as the thumb presses the applicator. Place the brush at the last root and smooth it towards the tip, maintaing pressure on the button. Thanks to its micro oscillations, the mascara allows each lash. Even the shortest and most hidden, to be perfectly coated and reshaped from root to tip.

This controlled application method ensures no gaps are left and allows every lash to be coated 360 degree in intense black.

The texture is ideal to work with as it allows for repeated applications to obtain an ultra sophisticated make up result. The applicator's affinity with the formula helps to open up the eyes, giving them new depth, without any risk of over application.

The polymer based brush's structure has been specially designed to complement and optimize the vibration and texture of the power mascara, in perfect synergy. Another achievement: its miniaturized motor ( 3cm) with its removable and recyclable battery for guaranteed optimal vibrating brush use, even up to the final application.


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