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Top stylists create hot looks at NY fashion week with L'Oreal
Feb '09
Top stylists used L'Oreal Professionnel's Texture Expert and HOMME styling lines to create the season's hottest looks at New York Fashion Week. Styling two of the must-see shows - Zac Posen and Carlos Campos - L'Oreal Professionnel Texture Expert and HOMME created looks that matched the designers' inspirations and set hair trends for the upcoming season.

The Carlos Campos show marked the introduction of HOMME, L'Oreal Professionnel's new innovative men's collection of styling, color and care products. Also making a debut at both shows was the new Texture Expert Reverie/Realite collection, alongside favorites from the Texture Expert collection.

Zac Posen, February 19
World-renowned hair stylist Odile Gilbert created the hair design for the Zac Posen 2009 Fall/Winter Collection, which perfectly complemented the romantic and mystical energy of the collection, which included a performance by The Five Browns, a group of piano virtuoso siblings. Front row celebrities included Claire Danes, Rachel Bilson, Nicole Ritchie and Alicia Keys.

"The look is a French-inspired Josephine Bonaparte meets punk, with a lot of volume and texture. It has a messy, yet put together feel, as if it has been worn for several hours," notes Gilbert.

The hair was first prepped with L'Oreal Professionnel Texture Expert Expansion and curled then teased. Sections of hair were pinned and twisted to form the chignon all the while being generously sprayed with L'Oreal Professionnel Texture Expert Infinium #2, while allowing for continued styling. The headband was added once the chignon was set, then the front section of the hair teased and tucked into place. To finish the look, Gilbert and team sprayed L'Oreal Professionnel Texture Expert Infinium #4, for a strong hold and a hint of shine.

Carlos Campos, February 15
Renowned celebrity stylist, Ted Gibson, crafted sleek and contemporary hairstyles that complemented the uniform theme of the Carlos Campos 2009 Fall Collection.

The men's look Gibson created with L'Oreal Professionnel is a modern Clark Gable, with a deep side part of very shiny, highly quaffed hair that looks handsomely young. To achieve the look, he started with L'Oreal Professionnel HOMME Strong gel for the longer pieces that needed control and for the shorter areas, HOMME Sculpte provided the needed hold, while adding texture. He finished the look with Texture Expert Infinium #2, a working spray that helps keep the hold.

The hair for women was inspired by a Rockabilly style. The look is an eclectic mix from across the decades, with a 1940's pompadour style in the front, a crown of old 1950's Hollywood height on top, and a back that is a modern take on the curl of the 1990's but with a softer texture.

Gibson prepped the hair with L'Oreal Professionnel Texture Expert Expansion, a body-activating mousse. He pulled back the center of the hair and created eye-catching height while pulling the sides tightly back all with Texture Expert Infinium #4 spray. Soft curls were set and finished with Texture Expert Perfect Shimmer from the new Reverie/Realite collection. The overall result was Hollywood dramatic with a twist.

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