Home / Knowledge / News / Fashion / Essential Looks 111 Edition: Part 1 presents four fashion moods
Essential Looks 111 Edition: Part 1 presents four fashion moods
10
Apr '09
Schwarzkopf Professional, the leader in hair care, unveiled their Essential Looks “111 Edition: Part 1 Collection" at the Hyatt Regency in the city. Rick Lee and Sebastian Tan, Asian Ambassadors for Schwarzkopf Professional along with Najeeb Ur Rehman, National Technical Head , SKP was there to unveil the collection and demonstrate how the edgy styles were created.

The best looks from the Essential Looks collection over the decade of its existence were chosen and was worn by the 20 finalists of the Femina Miss India beauty pageant to pay tribute and celebrate 111 years of Schwarzkopf Professional. 8 stunning Mumbai models showcased the looks from the current collection. Also present at the occasion were well known celebrity stylists like Coleen Khan, Asif Rajan, Sandhya Chandra & Sonali Mirchandani to name a few.

ESSENTIAL LOOKS has a proven track record in translating catwalk couture into a commercial reality and is now celebrating eleven years of success. The “111 Edition: Part 1 Collection” takes its inspiration from the world of haute couture and is inspired from the fashion weeks of London, Paris, Milan and New York. The hair care giant features four distinctive hair styles this season. The last decade has established Essential Looks as a common international hair language of fashion motivated style, designed to gift hair professionals with the essence of seasonal inspiration.

Najeeb Ur Rehman, National Technical Head - Schwarzkopf Professional, is an absolute pro in the hair realm and specializes in creative and corrective hair coloring, cutting & texturizing. With over a decade in the world of hair fashion and grooming and numerous awards to his name, Najeeb believes in creating hairstyles which are attractive and showcase ones attitude and individual personality with great flair. He observed that “Hair fashion has leap frogged into a whole different dimension today. At Schwarzkopf Professional we are celebrating more than a decade of hair brilliance with Essential Looks. This year we have imbibed the extravagance and chic of the fashion industry to deliver desirable, wearable, & gorgeous hairstyles “.

ESSENTIAL LOOKS is now poised to capture the myriad moods of the season - defining the true spirit of fashion. Each season, has been put together by a handpicked team of hair professionals. They go onto create a collection of distinct trends that will lead hairdressers and their salon clients to carve their own personal style for the coming season.

Chief Technical Head of Schwarzkopf Professional, Najeeb Ur Rehman said “Each of the four fashion moods identified have been expressed in three ways. Essential Trend is an undiluted, fashion forward look. Essential Style is a commercial interpretation and Essential Dressing provides editorial perspective. This season hair plays such a strong part of the overall fashion directions, that it is an essential part of everyone's wardrobe. There is a high-energy vibe running through both fashion and hair, with quirky and sensual looks that translate across both haute couture and more wearable styles”.


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search