Home / Knowledge / News / Fashion / 'Intensive' sunglasses designed to enhance on-land activities
'Intensive' sunglasses designed to enhance on-land activities
13
Jul '09
TAG Heuer Eyewear introduces "Intensive" HD sunglass lens technology, designed to enhance on-land activities from casual outdoor enjoyment to professional athletic competition. The vermillion-colored "Intensive" HD lenses are the first to combine photochromic darkening ability with re-engineered, gradient "silver flash" technology - creating non-mirrored lenses that become reflective as they darken.

The result: high-definition sunglasses that enhance dimensional detail of the landscape vs. the flattening effect of polarized lenses. This new Intensive HD lens technology is appropriate for those times when a truer image is crucial - such as when riding a motorcycle or lining up a putt. This makes them ideal for many outdoor, land-based activities such as bicycling and motorcycling, golf, tennis, softball, hiking and days at the park.

TAG Heuer Eyewear's Intensive HD lenses provide the optimal blend of contrast and light transmission from dawn to dusk. In low light, lenses are translucent and eyes are clearly visible; within two minutes of exposure to bright sun, lenses become dark, shiny and reflective. The lightweight polycarbonate lenses offer UV-A and UV-B protection.

"For years, water sports fans have worn polarized lenses to eliminate glare, which is quite effective on water or ice but not especially adapted for other outdoor activities," explains TAG Heuer Eyewear executive Guillaume Pottecher.

"TAG Heuer Eyewear's Intensive HD lenses were purpose-designed to improve vision and eye comfort when taking part in land-based sports. We tested Intensive HD lenses with a variety of professional athletes, including top golfers, and their feedback was beyond expectation."

There are three key reasons behind Intensive HD's suitability for the most demanding land-based activities:
1. The photochromic lenses automatically darken and lighten according to brightness levels.
2. The vermillion color contrasts against blue and green, providing excellent perception in low light and protection in bright sun.
3. The highly reflective silver flash greatly reduces the amount of light that reaches the eyes.

Further, TAG Heuer Eyewear developed a unique silver flash technology for this lens to offer improved visual acuity - by allowing photochromic tint to react to UV and maintain the natural relationship of colors to each other.

TAG Heuer Eyewear


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search