You're sure to fall in love at Pure London

07 Nov '09

5 min read

After the successful and impressive line up of ethical brands at August's edition, Pure London is set to present a range of ethical ready-to-wear labels as well as footwear and accessory brands, edited throughout the show by product type and price point. Already signed up include Jackpot, Only, The Naturals, Monkee Genes and Terra Plana.

New for February 2010, Pure London will be launching a new area within the Accessories section. Funky&Fresh will house all of those must have accessory brands for the cool, young fashion retailer. Located on the gallery level above the Spirit section Funky&Fresh will make sourcing the most relevant accessories even easier for buyers. Rather than walking the entire gallery level they just have to pop up the stairs from Spirit and find it all in one spot! Disney Couture will lead the launch of Funky & Fresh, alongside Miss Sugarcane and Julie Bernardin.

Look out for a range of top designer brands in Pure Accessories and Footwear. Zandra Rhodes will be launching her fabulous new handbag collection while Gracie Mae will be showcasing their latest range of luggage. With their beautifully handmade accessories and recently seen on the likes of Lily Cole, Lowie will be returning to the show. Pure Footwear will be spilt into three sections; trend-led, designer and new to Pure.On offer will be Fly London, who will also be launching their young fashion clothing range in Spirit, Irregular Choice, Miss L Fire and French Sole.

Pure London

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