Mature beauty markets must be lured with exclusive offers

16 Dec '09

4 min read

Around the world, chain drug stores have dramatically increased floor and shelf space for beauty products and introduced a more posh shopping environment that mimics the feel and service levels of specialty or department stores, but with the convenience of drug store, to lure customers. This has helped spur growth of 5.4% through the channel, still ahead of the market's overall 4.7% growth.

A Kline exclusive, Beauty Retailing Global Series is the only source for detailed and comprehensive data and analysis on the cosmetics and toiletries retail environment, covering 11 of the leading markets worldwide and 21 personal care product categories. Kline's multinational team of beauty market experts on the ground in each country worked to compile data based on sales figures at the manufacturers' level from 2003-2008.

Now in its 8th edition, the report is available as a full-service program that includes a world overview, containing profiles for 32 of the leading global and regional retailers, plus detailed reports for all 11 country markets, as well as Kline's FutureView forecast for each market through 2013. Each market volume is also available individually.

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