Home / Knowledge / News / Fashion / White is timeless; Première Vision changes its look
White is timeless; Première Vision changes its look
Dec '09
In February 2010 Première Vision changes its look. From then on, the show will be an international city, a white city comprising small buildings, “white blocks”, some topped with a textile superstructure, which evoke an architectural style based on geometry, the essential and subtlety. In this new layout, the stands, like “white boxes”, highlight the exhibitors' collections.

Why white? Because it is timeless. Because it is without reference to a particular region, it is at once neutral and dynamic.Because it allows emphasis to be placed on the explosion of colours, the subtlety of tones and the variation of materials. Designer Eric Jourdan and set designer Francesca Avossa, who entirely rethought the design of the show, chose a unique white material for the fabric of the show : DuPont Corian. It is translucent: within the stand, meetings remain confidential,while from outside one can detect that activity is going on. A subtle game of light and shadows. This innovative product, developed by DuPont, will be used for the first time as an essential constituent of an exhibition stand. A world first!

Eco Colour and Extreme Sports, two new expert trails to follow
Launched last September, the Pluriel Expert Trails, which crisscross the six shows which make up Première Vision Pluriel, were an instant success with international buyers. Designed as actual buying guides, these trails should help buyers to prepare their collections, to better organize their sourcing and discover new suppliers. For the second edition they target two pertinent themes:
Eco Colour. It's the end of the sad ecologist in ecru or beige! Today, clean colour is a reality and an indispensible ingredient in the fashion market. The “Eco Colour” trail will single out the companies which offer products dyed using non polluting colorants, natural vegetal dyes or undyed materials in their spring summer 11 collections.

Extreme Sports. These companies are constantly striving to create materials that improve comfort and performance during extreme sports. The “Extreme Sports” trail will reveal the exhibitors who offer high end technological products which push the boundaries of exceptional properties such as temperature regulation, breathability, water resistance, strength and stretch.

An exceptional creation by Jean-Paul Knott
A new look for the show. A new silhouette for the 120 hostesses who welcome international buyers to the show. For them, Jean-Paul Knott, a virtuoso in construction, has conceived a dress which joins noble fluidity with a contemporary relaxed attitude. The tunic dresses in floral, light and fruity tints, are cut from 100% silk from Sfate & Combier, flowing over the whiteness of jeans and bright T-shirts designed by Jean-Paul Knott in collaboration with the Japanese company Tomorrowland. They are liven up by coloured badges and are enriched by the 'pillow bags', also created by the Belgian designer. The collectors' item bags in limited edition will also be available to visitors.

More news to come from Première Vision in January
With, notably, the fashion trends for the spring summer 2011 season
The new exhibitors
An exciting display of colour...

Dates for your diaries in 2010
• Première Vision
Spring summer 2011
Parc d'Expositions de Paris-Nord Villepinte
9 > 12 February 2010

Première Vision

Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search