Shakira brings Hard Rock's Signature Series T-Shirts

05 Feb '10

3 min read

Beginning in February 2010, with the launch of Hard Rock International's Shakira Artist Spotlight T-Shirt and Bracelet, a “She Wolf” won't be the only thing in every Shakira fan's closet. This limited-edition merchandise will benefit Shakira's Fundación Pies Descalzos, an organization devoted to finding and providing opportunities for children who are victims of violence in Colombia.

“I'm proud and excited to continue my partnership with Hard Rock International through the Artist Spotlight program,” said Shakira. “With the launch of the Shakira Artist Spotlight T-Shirt, I hope to increase international awareness and support for the Fundación Pies Descalzos, an organization that is extremely close to my heart.”

In 1997, Shakira created Fundación Pies Descalzos, which promotes education and strives to provide help for some of the basic needs of Colombian children. As a result of her efforts, Shakira was nominated a UNICEF ambassador – the youngest world representative of this organization.

“We were thrilled by the outstanding response to Hard Rock's Shakira Signature Series T-shirt, launched in 2007, and are excited to continue our relationship with Shakira for her Artist Spotlight T-Shirt,” said Hamish Dodds, President and Chief Executive Officer, Hard Rock International. “We look forward to our ongoing work with Shakira and her Fundación Pies Descalzos, helping to improve the quality of life for the children in Shakira's home country of Colombia.”

Hard Rock's Shakira Artist Spotlight T-Shirt and Bracelet will be sold online at www.hardrock.com, as well as at select Hard Rock properties worldwide:

• Shakira Artist Spotlight T-Shirt – Designed by Shakira, this limited-edition T-Shirt features two angels sitting on an amplifier with a pink guitar in between them and set on the background of a large purple heart. The city-specific design is set on a black T-Shirt and is available exclusively in women's sizes (S-XL). 15% of the retail price will benefit Fundación Pies Descalzos.
• Shakira Artist Spotlight Bracelet – Inspired by Shakira, this limited-edition bracelet features Chakira beads with custom clasps. All of the proceeds from the Artist Spotlight bracelet will benefit Fundación Pies Descalzos.

Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world. With the success of Shakira's Signature Series T-shirt, Hard Rock has once again partnered with the undisputed “Reina of International Pop” to create the brand's second Artist Spotlight T-Shirt and Bracelet. As with the Signature Series program, the Artist Spotlight program features the work of noted artists and performers and contributes to global and humanitarian causes worldwide.

Hard Rock International

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