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S/S 2011 to be filled with nostalgia
Jul '10
Modern fashion is seeing a "sentimental yearning for the past" and experiencing exactly what the dictionary defines as nostalgia. While science and technology don't seem to be able to move forward quickly enough, fashion repeatedly and reliably debauches in memories and attempts to reinvent itself with the help of the past. "Sentimental looking back" is the catchword for the upcoming Spring/Summer 2011 season.

The fashion is not derived strictly from one particular decade, instead blending a kaleidoscope of eras and styles in fast motion. Opulence meets purism, austerity meets serenity, synthetic meets naturalness. Everything and nothing is allowed, there are virtually no limits, emotions determine the look. A hodgepodge of feelings made up of the classic and the newly created; a future from yesterday.

25 – 27 July 2010
Düsseldorf, Germany.

Basic Sensuality
The designers continue to play with proportions and volume. Soft, flowing, silky fabrics characterize this nonchalant look. The femininity is reduced, almost cleared away, reminiscent of the fashion from the early Nineties with its discerning purism and constructed cuts. Shoulders are defined to create a dense yet flowing silhouette. The key pieces for this look are comfortable jumpsuits of jersey and casually tailored blouses and blazer styles in pure white and pearl white, washed grey shades, light powder and sand tones and accented black.

A romantic season with layered shades tone in tone, layered whites, layers of transparency, soft draped layers of fabric mixes and layered new twinsets. Ruffles and lace create an extra layer of sweetness to the mood. Fabrics are pure and honest. Crisp fresh or with a soft washing treatment.In a romantic season like this delivery, dresses are a must have. Sun kissed colours, the palette looks faded. They work in layers of shades. Minimal grey and Shark have a hue of purple flowers.

Fine Illusions
Alice in Fashionland: Dreamy, playful elements meet provocative power. Palpable elements from the Seventies and Eighties shroud themselves in romantic pleats, flounces and elaborate drapings. Fragile silhouettes and slender cuts are indispensable for this look, which always appears to be somewhat in opposition. Sheer skirts are decorated with metallic elements, fine knit combined with loose lacing and psychedelic prints with porcelain-like silk. Key elements include short dresses, soft cardigans, clever legwarmers and fluffy tulle in white and red, baby blue and powder or mud and rosé.

Our Exhibitors on the Subject:
• xess + baba
• GOM by Mo Koshji
• Anna Jazewitsch
• Matter-of-Fact Chaos

Our Exhibitors on the Subject:• Malousebastiaan
• Großer Heinrich
• Pilar Vidal

Igedo Company GmbH & Co. KG

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