PRET A PORTER PARIS campaign reinterprets feminine codes

19 Jan '11

4 min read

PRET A PORTER PARIS will be taking place at Porte de Versailles, Paris, January 22-25, 2011.

PRET A PORTER PARIS is the window for a Fashion that moves forward and sets its tone freely. An ideal context for showing brands which react and designers who innovate.

As a place for free expression and meeting people, PRET A PORTER PARIS is the broadest illustration of women's wardrobes. A trade fair for finding the essential and best for Fall-Winter 2011-2012.

A space that reveals the season's many facets and strong appeal : from basics to the most avant-garde. PRET A PORTER PARIS is, more than ever, at the heart of Fashion.

Its New! Only Fashion!
Lightness, gracefulness, timelessness… The new PRET A PORTER PARIS ad campaign reinterprets feminine codes.

An esthetic reflecting the signs of the times in a Parisian decor of parquet floor, molding and white walls… a true visual experience.

Conceived by the Market Place agency, this campaign plays with perspectives and illustrates the shifted viewpoint of PRET A PORTER PARIS.

This desire to represent fashion in movement while shaking up conventions results in a single phrase: Only Fashion !

Maria Luisa, Fashion Editor of Pret A Porter Paris
As a legendary buyer with infallible flair and taste, Maria Luisa has discovered many designers : Manolo Blahnik, John Galliano, Véronique Branquinho, Bernhard Willhelm … Maris Luisa incarnates the best of what is inherent in fashion. She is Fashion Editor of PRET A PORTER PARIS and, in this context, is the invited guest for Wardrobe of … at ATMOSPHERE'S. She will propose a novel selection of designers.

The World Shows itself at Pret a Porter Paris
At PRET A PORTER PARIS, all types of styles are cited. As an open platform for fashion, it showcases the countries where creation moves and is seen. Brazil, Japan, Korea …

PRET A PORTER PARIS is THE place of expression for each international fashion week.

MADE-TO-ORDER VISITS
To facilitate buyers' visits, Prêt à Paris offers practical, innovative services.

On-line, visitors can prepare their trip based on their needs. New brands, ethical labels, large sizes, leather … They just type in their specific research to get right to the point. Buyers can also have direct contact with Personal Shoppers, fashion professionals who organize visits to the fair based on each person's criteria.

And of course there is the Concierge service at the fair's entrance.

Front Page News
The press and fashion have always had a special relationship. The proof is this exhibit of the best covers from the trendy, avant-garde magazine Numéro at Atmosphère's. With an exclusive partnership between PAPP and Numéro, in France and internationally.

Also not to miss, at Shibuya, front pages of the fashion-oriented magazine WeAr, which mixes art and fashion, and the EJF exhibit at SoEthic.

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