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UK contemporary & luxury brands display at Paris Fashion Week

03 Mar '22
4 min read
Pic: Anciela
Pic: Anciela

After almost a two-year hiatus, UK contemporary and luxury brands are back at the ongoing Paris Fashion Week in force with responsible production high on the agenda. The enforced break gave designers the opportunity to pause and reconsider the way they do things, returning with reinvigorated collections that excite buyers yet limit their impact on the planet.

Far from boring, the latest collections feature organic, recycled or earth-friendly fabrics alongside new innovative materials and are created using local small-scale manufacturing, ethical sourcing or circular processes. This season more than ever before, UK brands are seeking to show that slower fashion doesn’t mean to compromise on style, UKFT said in a press release.

For the new season, sustainable luxury brand BAV TAiLOR continues to reinforce its commitment in support of global craftsmanship, diversity, and ‘slow’ fashion through the brand’s conscious 360° manifesto. The new Ananda AW22/23 collection is focused on a syntrophy of conscious luxury and responsibility through new innovative materials such as Tencel Luxe, which is derived from renewable wood sources in a closed loop process offering a silky smooth handle, liquid-like drape and colour vibrancy.

The latest Teija Eilola collection, which can be seen at Paper Mache Tiger, consists of handmade details and unique drapery that are cut to create one of a kind item with Nordic spirit. In this collection, Teija has used a 1910 patent of Scottish Wax cotton, sustainably grown cashmere yarn in Traditional Aran patterns and Made in Italy fine quilted leather from local tanneries. “The new F22 collection is a blend of our exciting manipulated new details and textiles, from engineered elastic and pleating to Scottish Wax cotton outerwear with military edge,” said designer Teija Eilola. “With delicate metallic beadwork, structured double wool, and luxurious oversized knitwear, we are keeping our focus on finding new ways to be sustainable and thoughtful on the process and local sourcing.”

Avantgarde clothing brand IA London, which is showing at Paris Showroom NO SEASON this season, seeks to provide a sense of timelessness, authenticity and quality in the age of fast consumerism, with the longevity of the garments is achieved by focusing on their quality. The brand works with carefully-selected British digital textile printing specialists to ensure that the deep vibrant colours of the prints will last, enhanced through the uncompromising quality of fabrics and careful quality control.

Womenswear brand Anciela, showing at Schröroom, utilises an array of circular processes, recycled fibre jacquards and deadstock textiles. Small-scale production is also based in London to ensure ethical pay and conditions, delivering beautifully hand-crafted designs that are friendly to the planet.

“For us, sustainability means producing clothes using ethically sourced materials that you can continue wearing for years to come: future-friendly wardrobe classics. We stand firmly against fast fashion and instead adopt a slower, more mindful approach with a focus on quality. Everything we create will eventually return to the earth, so we are committed to using natural, plant-based textiles where possible,” founders of womenswear brand Être Cécile, Yasmin Sewell and Kyle Robinson, said.

Contemporary womenswear designer Eudon Choi’s new collection uses organic cotton, ethically sourced cashmere, eco-friendly viscose, recycled synthetic fibres and surplus fabrics.

Atlas Accessories, showing virtually at AQ Market, uses unique materials such as plant fibre and recycled precious metals are all ethically and sustainably sourced but it is the brand’s unique tribal leathers that showcase its sustainability. Historically proven sustainable resources designed by nature to be durable, helping to reduce disposability.

Footwear and jewellery designer Freya Rose, who is showing at Premiere Classe, is dedicated to ensuring all her beautiful ‘wearable works of art’ are made ethically. Out of Sync, which is showing virtually at AQ Market, is focused on local manufacturing, rescued and sustainable fabrics and versatile design. The team said, “Our first collection was created using rescued fabric which had been diverted from landfill and given a new life. This limits wastage starting with what’s already been produced as well as providing limited edition pieces to help slow fashion down. Our second collection ‘Interrupted’ expanded our use of sustainable fabric. Much of the collection was crafted using biodegradable materials such as Tencel and Bamboo silk.”

St Piece London, also showing at Premiere Classe, said it has always produced locally in England and only works with responsible printers and manufacturers for its fabrics. And finally, La Fetiche celebrates traditional French and Scottish know-how in collaboration with local artisans.

Fibre2Fashion News Desk (RR)

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