Apparel brand Yerad launches range with Amicor

22 Jul '20

2 min read

Pic: Zhengzhou Yerad

Apparel brand Zhengzhou Yerad has launched a new range of anti-microbial jeans. The range is developed using Amicor fibre of Thai Acrylic Fibre Co Ltd (TAF). Yerad, which is recognised as "China famous trademark" by Trademark Office SAIC (State Administration for Industry and Commerce), focuses on women's pants covering the whole range of women's categories.

Yerad integrates garment design, technical research and development, production and manufacturing, marketing and brand operation. It has set up 20 branches throughout China, including Beijing and Shanghai.

“We are very excited to launch our new anti-microbial denim range. Yerad has a good following among female consumers and we are proud ourselves on bringing new and exciting products to the market. With Amicor we have been able to offer a high performance product which will help our customers stay healthy, hygienic as well as look and feel good,” said Zeng, head of e-commerce business division.

Amicor is a flagship product of TAF or Thai Acrylic Fibre Co Ltd (Aditya Birla Group). Amicor is a specialty anti-microbial fibre, which is specially engineered by incorporating additives into the core of the fibre. This technology gives exceptional durability and long-lasting anti-microbial functionality to a garment upto 100 washes.

“We are seeing a consumer shift towards anti-microbial products and we are very proud that Amicor has been able to satisfy the needs of the brands as a reliable product. Yerad brand’s massive following will help Amicor to reach more and more consumers and help them lead an active lifestyle,” said Ashwini Chotani, chief marketing officer, TAF.

Fibre2Fashion News Desk (PC)

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