Zozo unveils new measurement technology Zozosuit 2

10 Nov '20

3 min read

Pic: ZOZO Inc

Zozo, which operates online fashion retail website Zozotown, has unveiled its new measurement technology - Zozosuit 2, a 3D body measurement suit that captures extremely precise 3D body scans. This opens its measurement technologies - Zozosuit 2 and Zozomat - for business partnership. Zozomat is an easy, accurate, smartphone-based 3D foot scanning solution.

In offering its measurement technologies to third parties, Zozo hopes to power new services by combining its measurement intelligence with the technologies and unique expertise of brand partners from myriad industries.

Zozosuit 2 is a highly accurate 3D body measurement suit that can generate precise 3D body models with a simple and intuitive scanning process, thanks to a new suit design and algorithm improvements. Gathering precise body measurements typically requires expensive, specialised 3D laser scanners. When compared with a 3D laser scanner, Zozosuit 2 has an average error of 3.7mm.

The previous Zozosuit was a body measurement suit that captured highly accurate body measurements by taking 360-degree photographs with a smartphone camera. Although the previous Zozosuit is no longer available, millions of body measurements captured with the previous Zozosuit have been leveraged for services such as “Zozo MSP ” on Zozotown. Learnings from the initial Zozosuit have helped inform improvements to Zozosuit 2’s scan resolution and accuracy.

Zozosuit 2’s significant improvement in resolution is powered by a 50-times increase in fiducial markers, which enables a smartphone camera to capture detailed information of the body, including the body curvature.

Zozosuit 2 brings enhanced fiducial recognition. The previous Zozosuit was composed of fiducial markers with 2mm dots, whereas Zozosuit 2 is composed of 6mm fiducial markers that are better recognised by smartphone cameras, enabling higher resolution scans.

Zozosuit 2 also has increased fitting accuracy. Silhouette fitting, advanced body movement and pose detection support a more seamless scanning experience and produce a significantly more detailed 3D model.

With its superior accuracy and smartphone-based, easy scanning process, Zozosuit 2 now supports fit recommendations for size-sensitive athletic and intimate apparel, as well as routine and precise body shape tracking for fitness or preventive medicine and healthcare. The high-resolution scans captured by Zozosuit 2 can be leveraged for sports, gaming and entertainment, going beyond the scope of fashion.

The Zozomat, which powers highly accurate 3D foot scanning, is another proprietary measurement technology that is now available to third parties. When compared to a 3D laser scanner, Zozomat’s average error is only 1.4mm. Within three months of its launch in February 2020, the Zozomat accumulated over 1 million orders. This sizing solution allows customers to scan their feet in 3D with their smartphone and to receive shoe size recommendations across various brands and styles on Zozotown’s footwear platform, Zozoshoes.

Fibre2Fashion News Desk (SV)

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