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US company Aetrex launches Albert 3DFit advanced foot scanner

14 Jun '21
3 min read
Pic: Business Wire
Pic: Business Wire

Aetrex has announced the launch of Albert 3DFit, a sleek and modern 3D foot scanner, created to revolutionise the retail industry by making 3D fit technology available to stores of all sizes. Headquartered in the US, Aetrex is a leader in foot scanning technology, orthotics, and comfort and wellness footwear, and state-of-the-art foot scanning devices.

Offering the most innovative technologies at a fraction of the cost of competitors, this scanner can calculate customers’ 3D foot measurements in less than 10 seconds with accuracy up to one millimetre. It features Aetrex’s FitGenius AI platform, which matches customers’ unique foot profiles with their ideal footwear styles and sizes to provide personalised footwear recommendations that can be accessed across a retailer’s digital shopping platforms after leaving the store, the US-based company said in a media statement.

Albert 3DFit can guide customers through the scanning process manually by using a tablet, or touch-free with voice activation technology. The software uses artificial intelligence to match footwear data by brand and style to each unique foot’s profile providing sizing recommendations in seconds, resulting in personalised shoe recommendations to help customers make informed buying decisions. After leaving the store, users can leverage the software’s FitGenius feature to view and shop footwear styles that work best for their unique feet, whether shopping on a personal computer or phone, making online shopping a seamless experience, according to Aetrex.

The Albert 3DFit scanner also provides retailers with important data that they can use to optimise key areas of their business, such as marketing, store performance, and product planning and development. Retailers can then use the collected data to develop targeted digital marketing messages to customers based on their unique foot profiles to create an uptick in engagement and conversation rates. With units launching in stores this fall, the Albert 3DFit scanner is available now for retailers to purchase at $1,995 or $55.42/month.

“Recent studies have shown that 25 per cent of consumers would like to experience a fit technology when shopping for footwear. Albert 3DFit helps retailers of all sizes address this need. Having the industry’s largest technology development team, we were able to use our vast experiences, coupled with our ability to engineer our own hardware and software, to develop an innovative 3DFit experience that’s affordable for all interested retailers,” Kumar Rajan, vice president of technology at Aetrex said in a statement.

“The FitGenius technology plug-in allows retailers to easily integrate the shoe recommendation software into their website or across their email blasts and social media. Each shoe is assigned a FitGenius score so customers can ensure the right fit on the first try when buying online, reducing their returns,” Larry Schwartz, CEO at Aetrex said.

Fibre2Fashion News Desk (GK)

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