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Chargeurs joins hands with CLO Virtual Fashion

07 Oct '20
2 min read
Pic: Chargeurs
Pic: Chargeurs

Chargeurs has announced that it has launched an industry-first, exclusive global partnership with CLO Virtual Fashion, a leader in 3D garment simulation technology. Chargeurs’ interlining items will be made available as digitised assets on CLO’s platform, enabling fashion and apparel designers to add the interlinings directly into their 3D virtual designs.

Chargeurs’ assets are the only interlinings that will be available on the platform and their addition by CLO will empower designers to digitally iterate complete designs in real time, ultimately creating more accurate virtual garments.

Chargeurs’ exclusive partnership with CLO will enable designers to create more accurate 3D visual simulations of garments, driving faster speed to market for brands. The addition of the digital interlining assets to the CLO platform will also provide significant sustainability benefits, including reducing waste and resource usage by eliminating the need to create and ship physical samples back and forth among product development and manufacturing teams that are typically located in different regions across the globe, according to a press release by Chargeurs.

Our partnership with CLO is a game-changing technology initiative, as we are the first company in the interlinings industry to make our products available as digitised assets that can instantly be added to 3D virtual fashion designs. Designers will now be able to easily pull in our digitised interlinings to complete their visual creations and ensure true and proper fit on-screen in CLO’s 3D design programme. In the past, designers had no ability to access digitised interlinings, so they could only make a best guess as to how a garment would truly fit, drape and look,” Angela Chan, managing director and president of Chargeurs said.

“We’re extremely proud to be Chargeurs’ partner in innovation through this global initiative. By adding Chargeurs’ interlining products to our platform as digital assets, we will help apparel design companies shorten their lead times by making the design process more efficient and comprehensive, eliminating miscommunication and guesswork, and reducing waste and energy usage associated with physical sample making and shipping,” Simon Kim, CEO of CLO said.

Fibre2Fashion News Desk (GK)

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