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Cotton STORM DENIM for rainy day
18 Mar '06
2 min read
Cotton Inc to improve and drives market with new ideas, new technologies, new ways of making the established and familiar more attractive and desirable keeps those products feasible.
The newly introduced STORM DENIM technology provides water-repellency, protection from the cold and damp, and above all, breathability---all in a garment-form application that merges fashion with function like never before.
“Goal was to offer a high degree of water repellency for use in rainwear and outerwear, while maintaining the comfort and breathability of cotton,” states William A. Rearick, Cotton Incorporated Director, Textile Chemistry Research.
From a functionality perspective, Rearick and his team achieved their goal. The STORM DENIM finish compares well to synthetics in terms of water repellency, but bests these products in breath ability. The new finish also provides an additional level of performance in durability.
In tests against unfinished denim of the same weight, the STORM DENIM finish offered better fill and warp tear resistance, as well as improved warp flex abrasion.
Then there is the fashion angle. “In the jeans segment, it's always about the next new thing,” says Mark Kametches, Cotton Incorporated Global Product Supply Chain. “The industry has seen water-repellant denim finishes before, but usually applied in fabric form. Applying in garment-form means that almost any denim finish can accept the technology; creating more consumer benefits, more marketability for specific end uses and with that, more sales.”
The newly introduced STORM DENIM technology provides water-repellency, protection from the cold and damp, and above all, breathability---all in a garment-form application that merges fashion with function like never before.
“Goal was to offer a high degree of water repellency for use in rainwear and outerwear, while maintaining the comfort and breathability of cotton,” states William A. Rearick, Cotton Incorporated Director, Textile Chemistry Research.
From a functionality perspective, Rearick and his team achieved their goal. The STORM DENIM finish compares well to synthetics in terms of water repellency, but bests these products in breath ability. The new finish also provides an additional level of performance in durability.
In tests against unfinished denim of the same weight, the STORM DENIM finish offered better fill and warp tear resistance, as well as improved warp flex abrasion.
Then there is the fashion angle. “In the jeans segment, it's always about the next new thing,” says Mark Kametches, Cotton Incorporated Global Product Supply Chain. “The industry has seen water-repellant denim finishes before, but usually applied in fabric form. Applying in garment-form means that almost any denim finish can accept the technology; creating more consumer benefits, more marketability for specific end uses and with that, more sales.”
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