Neonyt Lab Germany: Working for more sustainable fashion industry

Among them were designers, activists, consumers and content creators as well as representatives from the fashion industry. The Neonyt Lab was supported by Engagement Global and Oeko-Tex.

“The first Neonyt Lab was a complete success. We had three great days with an inspiring programme of fashion and lifestyle, knowledge exchange and of course lots of fun. A fashion community that is serious about wanting to transform the fashion industry met here in Union Halle. And we all know that this is easier said than done in this industry with its complex global supply chains, chemical and water-intensive processes, social injustice, often high return rates and overproduction,” said Bettina Bär, show director Neonyt.

“It is all the more important that sustainable fashion pioneers and visionary start-ups on the one hand and consumers on the other hand, with their business models and ideas, rethink old processes and show more environmentally and socially compatible ways – in the spirit of the Neonyt Lab's motto “New Patterns”. The Neonyt Lab has shown in an impressive way what power is generated when the right people come together,” added Mirjam Smend, founder & CEO Greenstyle, cooperation partner of the Neonyt Lab.

How effective collective brainstorming is and what it can achieve was also made clear by Germany's first "TU DU" wall: What can each of us do for a more sustainable wardrobe? Engagement Global with the #17Goals campaign compiled numerous tips on a huge wall. The visitors of the Neonyt Lab could add their own ideas during the three days and the supporting partner Frankfurt Fashion Movement also contributed many creative approaches. When it comes to a sustainable wardrobe and outreach, everyone who knows Neonyt immediately thinks of Prepeek, the successful networking event for content creators.

From critical to inspiring, from impulsive to informative – the numerous discussion panels, interviews and workshops at Fashionsustain, the conference format of the Neonyt (Lab), were an important source of inspiration and were well attended by the visitors. “The fashion industry is uniquely positioned to engage on the Sustainable Development Goals due its global outreach and connectivity. One major milestone that must be achieved by the sector is better treatment of women and delivery of livable wages, occupational promotions, educational opportunities, and safe working conditions. Thanks to the Neonyt Lab for centering this important conversation at the Fashionsustain conference," said Kerry Bannigan, executive director of the Fashion Impact Fund – a key partner of the Neonyt Lab. After all, the Neonyt Lab under the umbrella of Messe Frankfurt raised awareness towards the Sustainable Development Goals in global cooperation with the Conscious Fashion and Lifestyle Network and the United Nations Office for partnerships, organiser said in a press release.

A highlight on Saturday was the award for Michael Spitzbarth, founder & CEO of Bleed, as Designer of the Year for Sustainable Collections. The Sustainability Award is presented by the VDMD – network of german fashion and textile designers – to designers who have committed themselves holistically to the topic of sustainability with their designs and collections.

The Sustainable Development Goals, living wages, greenwashing, local fashion, the impact of the consumption, rental fashion, virtual fashion, transparency and diversity – all these were topics addressed by speakers such as Kerry Bannigan (Fashion Impact Fund), Sydney Emeka Nwakanma (Emeka Suits), Julian Hermsdorf (Monaco Ducks), Annabelle Homann (Lanius), Kiala Kanzi (NNB), Meriem Lebdiri (Meriem Lebdiri), Sören Maihack (Goodlabels), Safia Minney (Fashion Declares), Karlin Obiango (Tresor by Karlin Obiango), Annika Sauerhöfer (Oeko-Tex), Henning Siedentopp (Mela Wear), Dominik Sothmann and Christian Salewski (Flip), Heiko Wunder (Reinstoff / Wunderwerk), Juliane Ziegler (Global Organic Textile Standard) and many more on the Fashionsustain stage – discussed together with the audience.

Already on Thursday evening, Neonyt kicked off with a trend-setting multimedia runway show. Under the motto “Biosphere-Technosphere”, the Atelier Lihotzky in Frankfurt's East end district was transformed into a symbiosis of nature and technology. The theme was the interplay between humankind and the environment. In 31 multi-brand looks and a multimedia runway, around 50 brands showed the future of (sustainable) fashion.

“Neonyt is the future. And finally, here in Frankfurt, we were able to continue with the future. We were very pleased about the numerous, high-quality dealer visits on the very first day of the Neonyt Lab. Moreover, it is particularly nice to meet extremely interested and enthusiastic end consumers who come here to inform themselves, ask questions and purchase sustainable clothes,” said Alexandra Svendsen, founder & CEO, Alexandra Svendsen.

“If we want a breakthrough in sustainability, we need a new normal. We can achieve this with state subsidies for sustainable products and a scoring system similar to the one in the food sector. This is the only way to make sustainability comprehensible to consumers. And, we need to change business models in a sustainable way: The number of collections is a core problem of the industry. Lanius produces no more than 2 collections per year, so a largely complete sell-off is possible,” Annabelle Homann, COO & head of marketing, Lanius, said.

“In order to support industry change and sustainable development in the sense of the SDGs, joint exchange and collaboration is so important. The Neonyt Lab gave us a special opportunity to discuss the opportunities and challenges of fair production with brands and consumers. Thank you for these three exciting days,” Juliane Ziegler, GOTS representative GSA, Global Organic Textile Standard, said.

Fibre2Fashion News Desk (RR)