100 brands in new carpets & rugs hall for Germany's Heimtextil 2024

New designs, pioneering product developments, and major industry trends are the focus of the new Carpets & Rugs Hall 5.1, which has been fully booked since the last wave of registrations in the fall. The latest increase in exhibitors comes primarily from the machine-woven carpet sector, organiser Messe Frankfurt said in a press release.

At the forefront are market-leading suppliers from Belgium—one of the most traditional textile countries that stands for sophisticated quality in the carpet industry. Ragolle Rugs, Verbatex, and the Fedustria association and its members are just some of the new entrants. Other global brands such as the top player from Turkey Merinos Hali San and Universal XXI, Spain’s largest retailer and manufacturer, are also sending out clear signals for Heimtextil’s ambitious plans.

“With Carpets & Rugs, we are establishing a fixed annual date for the industry. This is why it was crucial for us right from the start to showcase the diverse range within the fitted carpet segment and to attain a well-balanced mix of products. We’re delighted that we managed to accomplish this so effectively from the beginning,” said Bettina Bar, director Heimtextil.

From the industry’s point of view, Heimtextil’s USP as a global platform for trends and design is particularly convincing.

“As one of the world’s leading manufacturers of machine-woven carpets, we are open to new platforms with serious potential. Heimtextil in Frankfurt has historically been a household name for the carpet industry. All colour and design trends of tomorrow are presented here. We can therefore ideally show our existing and future customers that we have already recognised these trends and implemented them in our new products,” emphasised Banu Kepekci, managing director of Merinos’ sales subsidiary Medipa.

The Oriental Weavers Group is also planning to exhibit a diverse range of products at Heimtextil, including traditional, modern, and contemporary styles. “The concept of the segment is very special for us as manufacturers as well as for buyers. It enables us to present our entire carpet range in one place. This makes it easier for interested parties to compare our various products. For buyers, Carpets & Rugs is therefore a one-stop shop for all their carpet needs,” said Rashad Ibrahim, export manager of OWG subsidiary Mac Carpet.

In addition, Carpets & Rugs is ideally integrated into the overall Heimtextil offering via the centrally located Hall 5.1. Whether DIY store, furniture store, carpet retailer, or concept store—trade visitors to Heimtextil 2024 will benefit from the entire spectrum of textile interior design—from yarns and fabrics to finished products such as bed linen, blankets, cushions, curtains, wallpaper, and carpets for every need.

In addition to new products and product development, the megatrend of sustainability in particular is driving the carpet industry. Companies are investing noticeably in concepts.

“Our carpets are made partly from recycled PET bottles and partly from our own recycled polyester yarn. We have also switched our packaging lines to polybags made from recycled material and started installing photovoltaic systems on our warehouses and production halls. These reduce our carbon footprint by up to 50 per cent,” reported Banu Kepekci.

Across all manufacturing countries, the United Nations’ SDGs are becoming the focus of the industry, with an increasing number of companies aligning their sustainability strategies with them. “Our products are known for their high quality, beautiful design, and competitive prices. We are committed to sustainable production practices and only use environmentally friendly materials,” Rashad Ibrahim from the Oriental Weavers Group.

To promote SDG 12 ‘Sustainable consumption and production patterns', for example, the company has implemented several measures, including effective waste management based on the 3R principle (reduce-reuse-recycle).

At Heimtextil 2024, Hall 5.1 will be an essential stop for anyone interested in the entire range of fitted carpets—from handmade and custom-made qualities to machine-made woven carpets and dirt-absorbing mats and runners.

India is the focus nation in the area of hand-woven carpets. In addition to the diversity of Indian craftsmanship, the presentation also reflects the focus on sustainability and CSR. In 2024, companies including Heritage Overseas, Mittal International, The Rug Republic, Vini Decor, Rugs Inc, Rugs in Style, and the Indian association Carpet Export Promotion Council will be exhibiting here. Many well-known Indian names can also be found among the manufacturers of rugs and floor mats. These include Classic Coir Factory, Floor Decor, Fibre World, and Tufko International.

In addition to the aforementioned companies Ragolle Rugs, Verbatex, Merinos Hali and the Oriental Weavers Group (Oriental Weavers, Mac Carpet, Egyptian Fibres Company), other global brands such as Nikotex Carpets from Greece and the Italian manufacturers Fini Cop and Royaltex represent the range of machine-woven carpets.

Heimtextil will be held from January 9–12, 2024.

Fibre2Fashion News Desk (NB)