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Polygiene forays into footwear with Adidas
02
Feb '18
Courtesy: Adidas
Courtesy: Adidas
Polygiene has forayed into footwear with the introduction of its odour control technology in Adidas Terrex CC Voyager shoes. A solid work is now under way to continue its expansion within the footwear segment in an effort to support Adidas's financial goal of net sales of more than 400 million and an EBIT margin exceeding 20 per cent by latest 2022.

Polygiene, in cooperation with Adidas has, conducted a comprehensive test study with a positive result, with the result that Polygiene now is introduced in the Adidas Terrex CC Voyager model with sales beginning February 1, 2018. 

"Our strategic plan includes a breakthrough in the footwear segment and Polygiene launching with Adidas Terrex is an important step in the right direction. My hope is that this leads to more and larger cooperations with Adidas, whilst also opening the door to more brands in the Footwear industry. I am convinced that what we see today is just the beginning of a very exciting journey for Polygiene going forward," said chief executive officer Ulrika Björk.

In 2016, Adidas sold approximately 360 million pairs of shoes worldwide and is the second largest in sports shoes in the world. It is estimated that in total over 1.7 billion pairs of sports shoes were sold in the world in 2016. An external market report commissioned by Polygiene in 2017 indicated that the global addressable odour control market for all types of footwear amounts to about 450 million pairs of shoes per year long-term. Polygiene's ambition is to become the market leader in this segment. (RR)

Fibre2Fashion News Desk – India


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