Home / Knowledge / News / Textiles / Govt mulls selling Chanderi fabric online
Govt mulls selling Chanderi fabric online
10
Mar '16
The government is toying with the idea of allowing online sale of Chanderi fabric among a clutch of other products identified closely with a place, the Economic Times has reported.

The idea has been mooted by the Centre for WTO Studies at Indian Institute of Foreign Trade after a study.

The study of geographical indication (GI) commissioned by the Department of Commerce has suggested using e-commerce to enhance the reach of India's GI products and eliminate middlemen to allow producers to sell directly through their own portals, with support from the government and tie-ups with other online retailers.

The study by the Centre for WTO Studies, is in line with the Foreign Trade Policy for 2015-2020 that has identified GI as a key area for policy initiatives within one year.

India enacted the Geographical Indications of Goods (Registration and Protection) Act in 1999 and 228 products had received GI registration by March 2015.

"However, simply getting GI registered is not enough, effort needs to be made to help the producers leverage GI as a marketing tool. Most of the producers and artisans of GI products in India severely lack the wherewithal and the capacity to undertake post-registration activities for marketing and brand building of their products," the study said.

The study also touched on the issue of rampant misuse of GI, citing sales of Kota Doria sarees and Darjeeling tea far exceeding their production as examples.

It also identified lack of producer or artisan database, proper monitoring of quality and compliance and low level of online presence or e-marketing initiatives as reasons for inadequate marketing and branding of these products.

The study suggested that GI producers and state emporia should tie up with online retail platforms such as Flipkart, Amazon, Snapdeal and eBay to expand market access, but cautioned that care needs to be taken to ensure that these retailers differentiate and protect the GI products.

"Before such tie-ups are finalised, it would be necessary to ensure production of sufficient inventory which can be a big challenge due to limited production capacity and working capital. Kerala government's talks with Flipkart faced problems as Flipkart needed ready stock of 500-1,000 units of each item but producers do not have so much stock as they don't have working capital," it said.

While the National Bank for Agriculture and Rural Development (NABARD) plans to create dedicated websites and e-commerce portal for GI products along with a mobile app, an e-commerce site for Banarasi sarees is also in the works.

The study said that state emporia websites can also tie up with other e-commerce players as Rajasthali has done with Snapdeal, but said in such cases certain conditions need to be fulfilled for protection of GI. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 26th May 2017

Lenzing unleashes new eco-friendly fibre

There's a new eco-friendly fibre on the anvil—Austrian speciality...

Apparel/Garments | On 26th May 2017

PVH Corp Q1 2017 revenue rises 4%

The first quarter revenue of fiscal 2017 at apparel marketer PVH Corp ...

Courtesy: Levi Strauss & Co

Apparel/Garments | On 26th May 2017

LS&Co. to fund water saving solutions

LS&Co. will fund to the tune of more than $350,000 the solutions...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search