Home / Knowledge / News / Textiles / Govt mulls selling Chanderi fabric online
Govt mulls selling Chanderi fabric online
10
Mar '16
The government is toying with the idea of allowing online sale of Chanderi fabric among a clutch of other products identified closely with a place, the Economic Times has reported.

The idea has been mooted by the Centre for WTO Studies at Indian Institute of Foreign Trade after a study.

The study of geographical indication (GI) commissioned by the Department of Commerce has suggested using e-commerce to enhance the reach of India's GI products and eliminate middlemen to allow producers to sell directly through their own portals, with support from the government and tie-ups with other online retailers.

The study by the Centre for WTO Studies, is in line with the Foreign Trade Policy for 2015-2020 that has identified GI as a key area for policy initiatives within one year.

India enacted the Geographical Indications of Goods (Registration and Protection) Act in 1999 and 228 products had received GI registration by March 2015.

"However, simply getting GI registered is not enough, effort needs to be made to help the producers leverage GI as a marketing tool. Most of the producers and artisans of GI products in India severely lack the wherewithal and the capacity to undertake post-registration activities for marketing and brand building of their products," the study said.

The study also touched on the issue of rampant misuse of GI, citing sales of Kota Doria sarees and Darjeeling tea far exceeding their production as examples.

It also identified lack of producer or artisan database, proper monitoring of quality and compliance and low level of online presence or e-marketing initiatives as reasons for inadequate marketing and branding of these products.

The study suggested that GI producers and state emporia should tie up with online retail platforms such as Flipkart, Amazon, Snapdeal and eBay to expand market access, but cautioned that care needs to be taken to ensure that these retailers differentiate and protect the GI products.

"Before such tie-ups are finalised, it would be necessary to ensure production of sufficient inventory which can be a big challenge due to limited production capacity and working capital. Kerala government's talks with Flipkart faced problems as Flipkart needed ready stock of 500-1,000 units of each item but producers do not have so much stock as they don't have working capital," it said.

While the National Bank for Agriculture and Rural Development (NABARD) plans to create dedicated websites and e-commerce portal for GI products along with a mobile app, an e-commerce site for Banarasi sarees is also in the works.

The study said that state emporia websites can also tie up with other e-commerce players as Rajasthali has done with Snapdeal, but said in such cases certain conditions need to be fulfilled for protection of GI. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Pakistan’s FBR imposes 5% sales tax on cotton import

Textiles | On 21st Jul 2018

Pakistan’s FBR imposes 5% sales tax on cotton import

Pakistan’s Federal Board of Revenue recently withdrew sales tax...

Bangladesh drafts policy for Tk1,000 cr govt jute fund

Textiles | On 21st Jul 2018

Bangladesh drafts policy for Tk1,000 cr govt jute fund

Bangladesh will set up a Tk10,000-crore Jute Sector Development Fund...

Cross-border e-com pilot zones in 22 Chinese cities

Apparel/Garments | On 21st Jul 2018

Cross-border e-com pilot zones in 22 Chinese cities

As part of its ‘firm commitment’ to open up, China has identified 22...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search