Home / Knowledge / News / Textiles / Indian textiles minister unveils handloom brand 'Navibhu'
Indian textiles minister unveils handloom brand 'Navibhu'
03
Nov '17
Indian textiles minister Smriti Irani has unveiled a handloom brand by Myntra, a leading online platform for fashion and lifestyle.

In a bid to boost local weavers and artisans, the handloom brand ‘Navibhu’ hopes to “preserve and rejuvenate our traditional handloom art forms”. "There is a rapid growth in the sales of handloom products on e-commerce platforms which touched over Rs 260 crore within two years. Over 900 production units have registered under India Handloom Brand providing a sourcing base for new e-commerce players in the sector," said Irani adding that Myntra has also agreed to bear 25 per cent of the cost of education for handloom weavers through National Institute of Open Schooling and Indira Gandhi National Open University.

"As a front runner in the fashion industry, we are proud to be a part of the government's initiative to preserve and rejuvenate our traditional handloom art forms. We continually strive to provide our customers and brand partners an enhanced experience. Our technology innovations, exclusive brand associations, omni-channel play as well as initiatives such as the brand accelerator programme have helped us maintain a steady growth rate of 50 per cent YOY and a leading market share of 40 per cent along with Jabong," Ananth Narayanan, chief executive officer, Myntra & Jabong, said.

Myntra has been using Artificial Intelligence to power the design of its fastest growing, most profitable private labels, Moda Rapido and Here&Now and will now extend this technology to other brands and retailers through software-as-a-service model. Myntra Mirror is an artificial intelligence-based service set to revolutionise the customer-brand interface. The technology engages with customers and provides feedback regarding the customer's 'look' based on style, fit, brand and seasonality.

The brand was unveiled at Myntra's 6th annual brand summit - Tech Threads 2017. More than 200 delegates from leading domestic and international brands participated in the summit that deliberated on the role of e-commerce in shaping the growth of fashion in India. The event also served as a platform for Myntra to acknowledge its valued partners, recognise best performers, and announce new collaborations and customer-centric innovations. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Vietnam's textile-garment export turnover $16 bn in H1 '18

Apparel/Garments | On 19th Jul 2018

Vietnam's textile-garment export turnover $16 bn in H1 '18

Vietnam is among the world's five biggest textile exporters and...

Courtesy:  Pratibha Syntex

Apparel/Garments | On 19th Jul 2018

India's Pratibha Syntex aims $200 mn sales revenue by 2020

Pratibha Syntex, with interests in fibre, spinning, knitting and...

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Textiles | On 19th Jul 2018

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Kenya will use a Sh6 billion loan from India’s Exim Bank to expand...

Interviews View All

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Urmil Arya

Sushila International, a well established textile organisation established ...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search