Home / Knowledge / News / Textiles / Leather brand Hidesign spreads wing from artisan roots
Leather brand Hidesign spreads wing from artisan roots
08
Aug '16
Courtesy: Hidesign
Courtesy: Hidesign
From its artisan roots of a two man workshop to a company of 3,000 spread all over the world, leather products brand Hidesign has stayed true to its strong heritage of craftsmanship and innovative design.

The last two years have been particularly busy for Hidesign as it delivered several 'firsts'. For instance, the company unveiled the footwear collection for men and women, while sunglasses were also launched.

“The brand has also set in place plans for the next five years as the brand has to go beyond bags, the product group with which it is most closely associated,” founder Dilip Kapur told Fibre2Fashion.

“I do not want Hidesign to be just a bag brand; it has to extend into a lifestyle brand. Over the next two years, the footwear line is expected to contribute 12-15 per cent of the company's turnover,” he added.

Hidesign is looking at brand extensions in categories such as footwear, pens and stationery that appeal to the same consumer base and will also expand airport store numbers, while emphasising on international expansions.

The company is aiming to have over 100 exclusive boutiques in India alone by covering all important areas and points, through wider expansion into tier II and tier III cities.

“We understand the growing demands of the consumer in various and upcoming regions of India, the upwardly mobile and discerning in its taste,” Kapur informed. (AR)

Click here to read the whole interview.

Fibre2fashion News Desk - India


Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Top executives
Textile industry, India

The event should be organised every year

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search