Leather brand Hidesign spreads wing from artisan roots

08 Aug '16

2 min read

From its artisan roots of a two man workshop to a company of 3,000 spread all over the world, leather products brand Hidesign has stayed true to its strong heritage of craftsmanship and innovative design.

The last two years have been particularly busy for Hidesign as it delivered several 'firsts'. For instance, the company unveiled the footwear collection for men and women, while sunglasses were also launched.

“The brand has also set in place plans for the next five years as the brand has to go beyond bags, the product group with which it is most closely associated,” founder Dilip Kapur told Fibre2Fashion.

“I do not want Hidesign to be just a bag brand; it has to extend into a lifestyle brand. Over the next two years, the footwear line is expected to contribute 12-15 per cent of the company's turnover,” he added.

Hidesign is looking at brand extensions in categories such as footwear, pens and stationery that appeal to the same consumer base and will also expand airport store numbers, while emphasising on international expansions.

The company is aiming to have over 100 exclusive boutiques in India alone by covering all important areas and points, through wider expansion into tier II and tier III cities.

“We understand the growing demands of the consumer in various and upcoming regions of India, the upwardly mobile and discerning in its taste,” Kapur informed. (AR)

Click here to read the whole interview.

Fibre2fashion News Desk - India

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