MagnaColours develops new sustainability standard

This universal certificate for compliance also stands to benefit garment printers, as achieving the GNA standard, which has been designed as the toughest accreditation in the industry, means they will reassure customers and protect their business. This would take away the need for their products to be tested for each different retailer, and will help them to appeal to a broader range of brands. The new mark will help the customers know exactly what has gone into the products they buy, as well as to encourage more environmentally friendly methods in the industry.

“At Magna we have always tried to lead the industry, and we are hoping that the development of GNA will continue that work. Textile inks are a high compliance risk and therefore can be a big concern for brands; this standard will bring reassurance to them, as well as their customers. GNA is our way of leading the garment printing industry into more sustainable and environmentally friendly practices, and of changing the industry for the better. We wanted to think bigger than our own brand, and the development of GNA really underlines what we stand for,” said Tom Abbey, executive chairman of MagnaColours.

“We analysed some of the certificating systems already in place in the industry such as Bluesign and Eco Passport, and while they are the best standards in place, we felt we could provide one that was more appropriate,” added Abbey.

Fibre2Fashion News Desk – India