Home / Knowledge / News / Textiles / Maharashtra's MSKVIB rebrands khadi as 'MahaKhadi'
Maharashtra's MSKVIB rebrands khadi as 'MahaKhadi'
Nov '17
The Maharashtra State Khadi and Village Industries Board (MSKVIB) has rebranded khadi as ‘MahaKhadi’ to make the specific handloom industry a peoples’ movement once again and encourage the sector through new marketing tactics. A ‘MahaKhadi Yatra’ (march) was recently launched by the board from Mumbai to take khadi to the high street fashion scene.

Rebranding seemed to be the perfect solution to attract youngsters and take khadi products to the international market, an Indian newspaper report quoted MSKVIB deputy CEO Bipin Jagtap as saying.

The MahaKhadi Yatra will be held across Maharashtra from October 9 to December end and showcase a wide variety of products manufactured by rural entrepreneurs, such as honey, soaps, bamboo crafts, warli paintings and handmade artefacts. The first MahaKhadi outlet will open in Pune.

MSKVIB has 120 sectors under the Gramodyog with around 7 lakh entrepreneurs. In Maharashtra, the sale of khadi products from its 23 manufacturing units was worth Rs 1043.84 lakh in 2015-16 and Rs 1097.71 lakh in 2016-17. (DS)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy:  Pratibha Syntex

Apparel/Garments | On 19th Jul 2018

India's Pratibha Syntex aims $200 mn sales revenue by 2020

Pratibha Syntex, with interests in fibre, spinning, knitting and...

Courtesy: Munich Fabric Start

Fashion | On 19th Jul 2018

Over 100 brands to present denims at Bluezone in Sept

Over 100 international brands will present their denim developments...

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Textiles | On 19th Jul 2018

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Kenya will use a Sh6 billion loan from India’s Exim Bank to expand...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search