Marimekko announces sustainable strategies

The company also efforts on training its personnel in sustainability issues and aims for a 50 per cent reduction in the carbon dioxide emissions of its own production.

Marimekko's sustainability strategy commitments includes designing timeless, long-lasting, and functional products; inspiring and engaging customers and staff; promoting responsible practices throughout supply chain; resource efficiency and taking care of the environment; and offering an inspiring and responsible workplace.

“Our value of 'fairness to everyone and everything' conveys the core of Marimekko's sustainability thinking. We want to be proud of what we do and we require ethical and responsible operations of both ourselves and our partners,” said Tiina Alahuhta-Kasko president and CEO, Marimekko.

“Like everything we do, our sustainability is also based on long-lasting and timeless design. Our products are designed to withstand time. There is still a great deal to do in our sector to improve, for example, sustainability and transparency in supply chain, but through collaboration between the industry's operators, steps are constantly being taken towards a sustainable future. Sustainability offers many opportunities, for example, in respect of more sustainable and more environmentally benign raw materials,” Kasko added. (NA)

Fibre2fashion News Desk - India